The John Allan Way
by Sam Pick
Of focus around the beauty and cosmetic scene in the past 12-18 months has been the development of the menís sector. Itís an industry that's seen a huge boom and will grow again in 2013, with many brands not just going for unisex products, but catering specifically to men. Everything from product names, to packing and marketing, designed specifically for the modern man, said to now take greater pride in his appearance. John Allanís isnít one of these bandwagon hoppers, rather one of the pioneers in menís grooming since 1988.
Although each man has his realities when it comes to grooming and appearance, we all seek a balance in all facets of our life. As the case will be however, grooming and taking care of our appearance can take a back seat. Understanding this, John Allanís has produced a line of simple yet essential formulations that not only takes care of this, but delivered in an unintimidating, cool and edgy style every man would love to purchase.
So, what products are beneficial and essential in my day-to-day life? Obviously with menís products hair care features strongly, and Iím not just talking about the hair on top of the head, but the beard as well. Here Iím constantly looking for help, and I know these can often be the common problem areas for many men.
Shampooing your hair on a regular basis is essential, and John Allanís has developed a shampoo perfect for the man on the go. The Sport Conditioning Shampoo 2-in-1 formula cleanses and moisturizes in one easy step. No need for a variety of hair care products because this one does it all. Fortifying and conditioning with a great scent, and yes these are vital for the health of our hair.
With thin and flimsy hair, styling will forever be the thorn in my side. Shampooing and conditioning only makes my hair softer and more stubborn, flopping down over my face wherever it chooses. Thereís an ample amount of gels and waxes on the market, but nothing quite like John Allanís Tough Fortifying Styling Paste. This unique paste is formulated for even the most unruliest and stubborn hair textures. Plus, itís not like youíre putting in a random wax formula either, as a conditioning paste feel free applying a generous handful of product after youíve hopped out of the shower.
Now for my biggest time consumer, shaving! As individual preferences go, shaving would be the number one for routines, techniques, and OCD traits. Shave one way, use this product, that gel, that foam, cleanse, replenish! It really is never ending, but a quality pre-shave lotion should always head your list. John Allanís Slickwater Pre-Shave Solution takes on my necessity, and I couldnít advise it more highly. The solution feels like silk on your skin, and although it says to apply a thin layer, I do get a bit carried away. For so long Iíve had problems shaving that now I just canít get enough of this solution, and so I apply a generous layer before shaving with ease. Simple packaging, easily dispensed, and in the end leaves your skin feeling like a baby's bum, what more could you want?† ††††
Article posted 1/17/2013.