10 of Our Most Popular Makeup Brands and Why We Love Them

BY Kaitlin Willow · July 5, 2017

popular makeup brands

When it comes to makeup brands and products, we tend to shop on a spectrum. Either we stick with the tried-and-true staples we’ve used since our teenage years, or we keep up with trends and buy whatever’s hot, new and exciting. Or, what’s likely true for many of us, we stick to a couple favorites and hop around when it comes to certain types of products. Whether your favorite mascara got discontinued and you’re looking for a new one or you’re on the hunt for a totally new-to-you brand, we’d love to help. We took a look at the brands our shoppers consistently buy—and rave about—to give you a good starting point. Check out the top 10 (in no particular order) below.

1. Colorescience

Why We Love: This mineral-based cosmetics line includes SPF in most of its dermatologist-recommended products. From serums to powders, we love Colorescience’s skin perfectors, protectors and enhancers.

Shopper’s Choice: Sunforgettable Brush-on Sunscreen SPF 50

Reviews Say: “I’ve been using this product for 9 years. Can’t go without it. Nice for a little color, a little oil control, slight coverage and great sun protection. Compact and easy to use.”

2. jane iredale

Why We Love: jane iredale creates gorgeous-colored products made without oil, perfume, alcohol, chemical additives and artificial dyes. Many of its products also feature SPF 15 or higher, are water resistant and are good for sensitive skin.

Shopper’s Choice: PurePressed® Base Mineral Foundation Refill SPF 20

Reviews Say: “This is my favorite foundation I’ve ever tried. I suffer from some redness around my nose and chin, and this powder foundation makes my skin look even and like I’m not wearing makeup at all. I wear it alone and it generally lasts all day even without primer!”

3. DHC

Why We Love: This Japanese skin care and cosmetics brand combines the best of science and nature to help you achieve beautiful skin in so many ways. Their line of skin-gentle products features ingredients like virgin olive oil, Asian botanicals and other plant extracts.

Shopper’s Choice: Mascara Perfect Pro Double Protection

Reviews Say: “This mascara is amazing, never clumps, washes off with just water, and makes my eyelashes so long. Will definitely continue to purchase.”

4. Tarte Cosmetics

Why We Love: Tarte is able to create professional-quality, highly pigmented products that are eco-friendly and made with natural ingredients. It’s a win-win! Plus, their packaging is just as fun as their many eyeshadow and lip color shades.

Shopper’s Choice: Amazonian Clay Full Coverage Foundation SPF 15 Sunscreen

Reviews Say: “Great foundation for oily skin! Lasts all day while providing flawless, amazing coverage!!!!!”

5. Kevyn Aucoin

Why We Love: Created by the world-renowned makeup artist of the same name, Kevyn Aucoin’s products ooze glamour, beauty and fun. The line, which was inspired by some of Aucoin’s famous looks, makes looking fabulous easy and intuitive for the everyday woman.

Shopper’s Choice: The Sculpting Powder

Reviews Say: “This powder is the perfect blend of colors to create a very natural contour. I’ve tried matte bronzers and blushes, but nothing works like this.”

6. Dermablend

Why We Love: Founded by a dermatologist and his makeup-artist wife, Dermablend offers a line of fragrance-free and allergen-free products for flawless skin. We especially love how easy their products make it to cover up bruises, scars and tattoos!

Shopper’s Choice: Cover Creme Full Coverage Foundation SPF 30

Reviews Say: “Best cover creme! Covers EVERYTHING. Goes on smoothly with a finger and blends easily.”

7. BY TERRY

Why We Love: BY TERRY’s products are just as beautiful and sophisticated as the packaging they come in. The brand’s in-house research-and-development team is committed to simplifying skin care and beauty without sacrificing performance.

Shopper’s Choice: Baume de Rose

Reviews Say: “This is by far the best lip balm I have ever tried. I put it on at night and wake up to healthy, nourished lips.”

8. RMS Beauty

Why We Love: Free from toxic chemicals and made only from organic ingredients, RMS Beauty’s cosmetic line is one of our faves. The brand’s philosophy is to offer products that aren’t just non-toxic but actually nourish and improve the skin with each wear. We love the gorgeous colors, smooth formulas and concentrations of nutrients.

Shopper’s Choice: Un Cover-Up

Reviews Say: “Tone blends in nicely, leaving a dewy finish. Perfect for adding just where you need (for me that’s under the eyes, on the chin and upper lip and over any blemish) and leave the rest of the face natural. Love this product, and it’s always in my bag.”

9. beautyblender

Why We Love: Like most things in life, the original is hard to beat. beautyblender created the original makeup sponge, which has spawned tons of copycats. If imitation is the best form of flattery, this brand should be feeling pretty good about itself.

Shopper’s Choice: The Original beautyblender

Reviews Say: “It provides even, natural looking coverage. I definitely notice my makeup application looks more smooth and flawless after switching to this from a drugstore brand! I love using it wet, with a drop of oil mixed in my foundation, it gives the most flawless, luminous, glowing look to my skin!”

10. Jouer Cosmetics

Why We Love: Jouer, which means “to play” in French takes a playful, fresh take on beauty and style. Their packaging is convenient, clean and simple—while their products are vibrant, gorgeous and inspired by nature. Plus, their cosmetics are formulated with good-for-you ingredients like antioxidants and anti-inflammatory botanicals.

Shopper’s Choice: Long-Wear Lip Creme Liquid Lipstick

Reviews Say: “This is one of my favorite liquid lipstick brands. It’s not too drying and it’s long wearing and the colors are stunning. They are worth every penny!”

Kaitlin Willow

Kaitlin Willow is a Content & SEO Analyst at Dermstore. She lives and breathes words—both inside and outside of the office. Apart from writing or editing blogs and emails for Dermstore, she's also working on a ... Read More >

Related Products

You Might Also Like