Interview with Dr. Dennis Gross Skincare
Dr. Dennis Gross Skincare™ has become a household name with its #1-selling Alpha Beta Daily Face Peel, the patented at-home treatment that provides professional results of a chemical peel using gentle-yet-effective alpha and beta hydroxy acids.
The breakthrough skincare line features multi-functional products formulated with natural-based, medical-grade ingredients for skin that’s smoother, firmer, healthier and more radiant.
DermStore recently sat down with the brand to discuss their revolutionary line.
How was Dr. Dennis Gross Skincare started? What goals did Dr. Gross have when first setting out?
As a dermatologist, Dr. Dennis Gross was naturally fascinated with the ability to improve the overall health of the skin, but the beauty aspect of it appealed to him as well. He found helping people feel better about the way they look to be very rewarding, so he developed his own line of skincare products—a synergy between health and beauty.
What's Dr. Gross' background?
Dr. Gross’ background as a skin cancer researcher and product formulator, coupled with daily patient interaction in his NYC practice, gives him experience and foresight to develop stellar formulas that permanently improve any complexion.
Highly regarded as the beauty industry‘s pioneer of the at-home face peel, Dr. Dennis Gross is one of the most in-demand dermatologists in the country. His dedication to his patients and his brand make him one of the most respected, and Elle Magazine named him their “favorite dermatologist.”
What innovations, ideals, or achievements set apart Dr. Dennis Gross Skincare from other brands in the skin care market?
During his years in private practice, Dr. Gross noticed that no matter what his patients tried and tested, they seemed to be extremely dissatisfied with their products and the lack of results. At the same time, the harsh glycolic peels of the 90’s were becoming more and more popular, and he was against the philosophy that those irritating peels were good for the skin. It motivated him to think outside of the box and develop the Alpha Beta® Peel, formulated to yield immediate results yet gentle enough for everyday use. Instead of using glycolic acid at a high concentration, Dr. Gross combined a proprietary blend of multiple acids at lower concentrations, which scored lowest on irritation tests and highest in results. The Alpha Beta Peel was the biggest breakthrough product in the market.
What patented technologies or special ingredients can be found in Dr. Dennis Gross Skincare products?
Multiple, concentrated ingredients instilled into each formula alleviate various skin concerns, fight aging and help repair damage. High concentrations of vitamins, antioxidants and botanicals enhance penetration and performance. Dr. Gross Skincare is the only line with exclusive Chelating Complex™ to detoxify skin from free radicals found in water.
The Alpha Beta® Daily Face Peel contains over 40 ingredients to fight aging and produce proven immediate and lasting results with just 2 steps. It is the only peel on the market to combine 5 Alpha and Beta Hydroxy Acids PLUS Retinol, Ubiquinone, Resveratrol and a host of antioxidants, vitamins and soothing botanicals.
The Extra Strength Alpha Beta® Daily Face Peel contains higher concentrations of Alpha Beta® Acids and newly added anti-aging boosters, including Mandelic Acid and Willow Bark Extract, for a more intensive treatment.
Visible results, such as a noticeable difference in skin health and clarity, are apparent after just 3 days of use. Long-term, cumulative benefits are achieved after 30 days, with skin continuously improving over time. Like exercise, best results are achieved through consistent and/or daily use.
How has Dr. Dennis Gross Skincare progressed over the years?
We recently rebranded and updated our company name, logo and packaging from MD Skincare to Dr. Dennis Gross Skincare.
Already well-known for creating and formulating the best-selling Alpha Beta® Daily Face Peel, we realized that our founder, Dr. Dennis Gross, was our true point-of-difference, and his name needed to be front and center.
We flipped our marketing message to capture online and web consumers and diversified distribution channels for enhanced market impact (for example QVC and Direct TV). We also launched a social media campaign to increase brand awareness and connect with our audience and consumers.
Any recently introduced products you'd like to talk about?
The Extra Strength Alpha Beta® Daily Face Peel, which features higher concentrations of Alpha Beta® Acids plus newly added anti-aging boosters, including Mandelic Acid and Willow Bark Extract, delivers a stronger peel without risk of irritation or recovery time.
What is Dr. Dennis Gross Skincare’s signature product, and what makes it special?
The Alpha Beta® Daily Face Peel and the new Extra Strength Alpha Beta® Daily Face Peel are our two signature products.
Dr. Dennis Gross was the first dermatologist to introduce the patented 2-step beauty treatment gentle enough for daily use. The Alpha Beta® Daily Face Peel celebrates 10 years as the #1 selling at-home peel with 35,000,000 faces treated to date.
The secret to youth and beauty does not come from a single ingredient—this product contains 44 ingredients to fight aging. Scientifically proven, results can be achieved with just 2 steps. It’s the only peel on the market to combine 5 Alpha and Beta Hydroxy Acids PLUS Retinol, Ubiquinone, Resveratrol and a host of antioxidants, vitamins and soothing botanicals.
Who is Dr. Dennis Gross Skincare’s target customer?
Dr. Dennis Gross Skincare is best defined as innovative, problem-solving skin care that empowers the modern woman to take control of her routine and “raise the bar” on expectations and results. Dr. Gross’ philosophy is that healthy, beautiful skin is achieved by combining medical and professional treatments with an efficacious, at-home regimen.
Formulas are multi-functional, gender neutral and benefit all skin types and ages. Many products achieve more than one purpose, such as a cleanser that doubles as a toner and makeup remover.
What is the main inspiration behind the Dr. Dennis Gross Skincare product line?
During his years in private practice as a dermatologist, Dr. Dennis Gross sensed his patients’ frustrations with the products out on the market that failed to produce results. At the same time, he was against the increasingly popular glycolic peels of the 90’s, and felt that they were too harsh and couldn’t be good for the skin. So he decided to formulate his own line of skincare products "based on natural ingredients and chemistry principles for keeping the skin healthy without irritating it."