The SENSA StoryHow 25 years of research and testing led Dr. Alan Hirsch to develop an entirely new approach to weight loss.
Scientific discovery has a history of happy accidents. Velcro, x-rays, penicillin, safety glass, sugar substitutes and microwave ovens are all examples of things we take for granted today that would not exist unless scientists had discovered them during the course of seemingly unrelated research.
In a similar way, it was during the course of Dr. Alan Hirsch’s clinical work as Neurological Director of the Smell & Taste Treatment and Research Foundation in Chicago that he began uncovering important clues into the underlying mechanisms of hunger and appetite.
Dr. Hirsch found that patients who had lost their sense of smell typically gained 10 to 30 pounds! He hypothesized that if loss of smell resulted in weight gain, enhanced sense of smell would help to induce weight loss.
To test his theory, Dr. Hirsch created Sensa Tastants — flavorless crystals that, when sprinkled on foods, stimulate the olfactory senses. He conducted a series of groundbreaking clinical studies with remarkable results. In study after study, participants saw results that far surpassed any other non-surgical weight-loss methods.
Dr. Hirsch and his team tested more than 4,000 Tastants to find a specific combination that was most effective. Now, the same technology used to help thousands of people lose weight in Dr. Hirsch’s studies is available to you in the Sensa Weight-Loss System.
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