"I bought this along with the Kiss Me Mascara and am in no way disappointed. It's just as hard to apply as any other eyeliner, yet when it is still wet, it's extremely easy to take off mistakes with a damp q tip. This liner never comes off, even when I cry or swim in my pool. Of course, it comes off when I am crying and rubbing my eyes like a baby, but that's about it. Taking it off is so much nicer than normal eyeliner as well: no makeup remover! I love the idea of just warm water and gentle pressure to take off my eye makeup. I don't want any premature wrinkles!"