"Mama Mio goodbye stretch marks I love the fact that it had no nasties like parabens, petrolatum, colourant, and synthetic fragrances. Must apply 3 times a day for 3 months for best results and I believe that it will last until then! Although I have missed a day or two in my Mama Mio stretch mark regimen, I believe that my stretch marks (they're old stretch marks, meaning they're white colored) have smoothed out a little bit, but they still are visible. Will have to be patient for further results! I've read that this product is also effective at helping to reduce the appearance of hyper-pigmentation: sun damage, age spots, and any dark patches. Well, I've decided to apply it to one of my dark scar on my finger, and it has definitely lightened up in color! One thing that I didn't like was the steep price!"