"Jane Iredale used to offer another type of cream blush (I can't recall the name), but the product was discontinued. Initially, I switched over to her powder blush, but found that I wasn't get the depth of color I was seeking, so I decided to try this product. It's really easy to apply, and is more noticeable than the powder blush. My only complaint is the small size. I'm a minimalist when it comes to makeup (I want to enhance, but not look like I'm wearing makeup), but somehow I still managed to fly through it."