"This mascara does everything I want it to: lash separating, darkening, and just the right amount of volumizing and lengthening. I stays put all day without smudging and washes off easily with plain soap and water. I purchased this because of its relative ingredient safety when compared with conventional chemical-laden mascaras, but it performs just as well, too! I use it with the Jane Iredale lash conditioner, but I'm not sure whether that's really necessary, especially considering the price."