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Alterna

Alterna

Alterna   -   See All Products »

Achieve your ideal hairstyle using Alterna's top notch hair care products. Alterna's professional products have been setting the industry standard for hair care formulations since the mid 1990's. The history of Alterna includes many groundbreaking "firsts" that changed the way hair care formulations were designed. Alterna was the first hair care company to offer luxury hair products in fun, brightly colored bottles, transforming hair care from something you had to do to something you wanted to do.

Alterna uses only the best and most sought-after ingredients, ensuring incredible results that last. All Alterna shampoos and conditioners are sulfate-free, thereby offering a gentler and more nourishing texture. With Alterna, you can rest assured, knowing your hair products truly offer the best care available.

Read customer reviews of Alterna »

Ask The Brand

Meet Alterna Representative: Michael Shaun Corby

I have the lucky job of being Alterna Haircare's Global Creative Director, meaning I get to help innovate new products, create new collections of cuts and styles for the brand, perform at shows around the world, represent the brand to the press, and work with celebrity clients. Before joining Alterna, I trained under Jose Eber and Umberto of Beverly Hills, as well as worked in the film, television and music industry doing hair. When I'm in the office, much of my time is spent testing formulas and products on models, staff, doll heads, and anyone/anything else I can get my hands on! Alterna formulations are the most high-end I've ever worked with, and it's satisfying to be part of a brand that creates such incredibly innovative products.




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New Beauty, April 2011, Alterna Caviar Volume Shampoo
"Best for Brittle Hair: Wow! This left my damaged hair feeling so incredibly soft -- and not the least bit frizzy -- that I could have skipped using a conditioner altogether."

 

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2013-05-22