- A leader in the mineral cosmetic industry, Iredale Mineral Cosmetics introduces H\E, a high-quality mineral line for men. H\E gives "His Excellency" everything he needs for skin that not only looks good, but is also well protected. From bronzers to lip balm, H\E Minerals provides necessary SPF protection in an all-natural form. Plus, H\E Minerals is sure to leave a smooth, undetectable finish that never looks like makeup. The minerals are lightweight and easily blended, promising a natural-looking finish that allows the skin to appear perfectly healthy, shine-free and unblemished.
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