- John Amato knows that a woman's best accessory is her hair. It defines who she is and with a quick change it can transform her look and confidence. Teri LaVerne, a former model, has an affinity for traditional exotic luxuries and fashion. Together, they formed Rare El'ements in Beverly Hills, California. They wanted to fuse the idea of using naturally nourishing resources to enhance the hair, rather than masking it with synthetic ingredients.
Taking things into their own hands they combined their expertise to form a daily hair regime to redefine how people cleanse and condition their hair. Not only did they want to change the way people care for their hair, they also wanted to make it a soothing and pampering experience. Seeking out luxurious nut oils, botanicals and exotic butters from all around the world, they were able to capture their restoring and moisturizing benefits.
Rare El'ements is entering the world of luxury hair care with a fresh and natural perspective. Their non-toxic technology and raw ingredients have formed revolutionary products like, Pure Shampoo, Essential Conditioner and El' Treatment. Never again will you have sacrifice performance for a natural, safer way of caring for your delicate strands.
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