Dermatologist Review of Biomedic
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Biomedic was founded in 1990 in Phoenix, Arizona, by Cristina Carlino and David Watson. Carlino and Watson have a particular gift for skin care product development and marketing as evidence by their role in also founding ‘philosophy’ skin care. France’s L’Oréal Group purchased Biomedic from Carlino and Watson in May 2001.
BioMedic products are designed for use by dermatologists and plastic surgeons. Biomedic’s product line centers around advanced skin care treatments with both cosmetic and therapeutic value. The Biomedic line has been shown to improve damage from sun exposure, aging and hyperpigmentation. The products are sold exclusively through physicians and can be found in over 1,500 medical offices throughout the United States.
Biomedic’s current product offering includes 25 products. The brand is co-marketed with La-Roche Posay (which joined L’Oréal in 1989) and is distributed in over 25 countries. The entire La Roche-Posay product line (of which Biomedic can increasingly be considered part) has been developed with dermatologist oversight. La Roche-Posay products are pharmaceutical quality and designed to be used on even the most sensitive skin. The high standards of La Roche Posay have made the company the leader in European dermatological skin care. Biomedic has continued this tradition of high standards and solid research with an American twist.
Biomedic has experienced rapid success, becoming a leader in the development of products for acne and damaged skin. Biomedic’s goal has been to create products representing the fusion of science and nature. The philosophy behind Biomedic is that in order to have healthy skin on the outside, a person must be healthy on the inside. The health of the skin offers a window into the physical, mental and spiritual health of the individual. This holistic approach links healthy skin with a healthy mind and body.
To minimize the chance of irritation, a small number of ingredients are used in Biomedic products. The ingredients are hypoallergenic, minimizing the chance of irritation in even the most sensitive skin. Biomedic products are tested at the company’s skin care center and in a hospital dermatological unit.
The Purifying Cleanser by Biomedic demonstrates Biomedic’s commitment to research and high standards. This gentle cleanser is pH balanced and is gentle enough to be used on any skin type, including sensitive skin. This product deep cleans and exfoliates without causing dryness or irritation.
Biomedic also offers intensive treatment programs for both acne and wrinkles. The Intensive Acne Treatment is gentle on sensitive skin, which helps ensure the treatment can be consistently used without tolerability issues. This acne regimen comes in a kit which contains Efflaclar K, Barrier Cream, Micro Dose Peel and Keratolytic Serum. This combination of products works in concert to help correct acne and prevent future break-outs.
Biomedic’s Intensive Wrinkle Kit is designed to show results in 21 days. The kit contains Micro Dermabrasion Cream, Collagenist Preparation Powder and Serum (previously called Maximum C), Barrier Cream and Active C. The four step treatment improves the appearance of crow’s feet, frown lines and other fine lines.
Biomedic’s packaging has changed some over the past few years. The packaging now identifies Biomedic as a co-brand of La Roche-Posay. The brand image has also been refined over the years to more closely match that of La Roche-Posay. Packages are designed to be functional but not ornate. Plastic tubes, plastic bottles, glass bottles and a few foil tubes make up to totality of package types. Product jars are not part of Biomedic’s packaging. The package design motif fits with the overall intent of these products to serve as adjuvants in the overall treatment offering of dermatologists.
In order to help optimize the benefits of these products for different skin situations, consultation with a skin care expert is required to purchase Biomedic products. During the consultation, the expert will ask a variety of questions aimed at determining skin type and condition. Based on that information, a professional recommendation for specific products from the Biomedic and La Roche-Posay lines likely to be most effective for a particular skin situation will be formulated.
Dermatologists around the world have embraced Biomedic products for their patients. The line is sold in dermatologists’ offices and by other select skin care professionals.
Review posted 10/23/2007.Add Comment »
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