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Phytomer

Dermatologist Review of Phytomer

Phytomer is the worldwide pioneer in marine based skin care. Phytomer was founded in Saint Malo, France in 1971. St. Malo’s location on the Normandy coast is well suited to Phytomer’s philosophy and research. From the beginning, the sea has been the inspiration for and source of the key ingredients in the Phytomer line. Phytomer’s chemists have spent years researching the rich nutrients of the sea to find those most beneficial to the skin. The water and plants in the planet’s oceans are reported to have beneficial effects on a number of skin conditions.

Phytomer products contain key ingredients which are chosen based on research about the similarities and synergies between skin and the sea. The ocean contains virtually all known minerals and trace elements, many of which believed to be beneficial for skin health. Seawater, seaweed and algae also have demonstrated benefits for the skin and body. Seawater is an important ingredient in Phytomer products. Plants, vitamins, botanicals, mineral salts, amino acids, vitamins and oligo elements from the sea are used in the Phytomer product line and contribute to its unique nature. Phytomer’s name means “plant of the sea” and this aptly describes this company’s product focus.

Phytomer’s founder, Jean Gedouin, discovered the curative elements of seawater firsthand. He drank a solution containing seawater every day for two weeks and was able to relieve his gout. Upon his recovery, Gedouin began to study seawater in great detail. He studied the composition of seawater and later worked with a French chemist to use this knowledge in the creation of a line of skin care products. The first product was the Oligomer - Little Sea freeze-dried seawater concentrate.

Freeze-dried seawater is still a popular and beneficial product. The freeze-drying process allows the water to retain the beneficial trace elements contained in fresh seawater. When it is reactivated, the seawater contains properties equivalent to fresh seawater. The skin is able to absorb seawater readily due in part to the similarity between water from the sea and human blood plasma. Ocean water contains many of the same nutrients that are found in blood plasma.

Algae from the sea are known to have therapeutic value for a wide variety of conditions. The skin can benefit from algae externally as well as when taken in nutritional supplements. Likewise, the benefits of seaweed are well known. Seaweeds contain a full range of balanced nutrients that have been shown to be beneficial when ingested for the body and applied topically in skin care products. Seaweed is particularly effective for increasing skin microcirculation. When used in skin care products, it promotes even skin tone. Seaweed is easily absorbed by the skin which helps optimize these benefits.

Phytomer products utilize fifteen different varieties of algae and seaweed. Each is used in combination with other ingredients to help in the treatment of various skin problems. These ingredients help address both internal and external causes of certain skin problems.

The Phytomer line is effective for treating skin care issues such as wrinkles, decreased elasticity, hyperpigmentation and dull skin tone. Phytomer believes that the best way to treat these issues is to treat the underlying causes, such as poor circulation, diet, exposure to UV sunrays and typical cellular aging. The Phytomer line is designed to address underlying causes and is useful in treating a variety of problems from acne to wrinkles. Specific ingredients are chosen to address the causes of each skin problem.

The company sets high standards for both the quality of the ingredients and the effectiveness of the products. All products in the Phytomer line are put through a rigorous testing process to ensure the highest quality ingredients. Phytomer products are tested for maximum effectiveness on an ongoing basis.

Phytomer’s chemists search not only for the purist ingredients, but also for the best methods of extracting these ingredients. All seaweeds and seawater used in Phytomer products are freeze-dried in a process called lyophilization, the liquid extraction method. This method is most effective at retaining the natural properties of the seawater when compared to fresh sea water. The liquid extraction process removes 99% of the water. This results in higher purity and a longer shelf life.

Today, the Phytomer product range includes face and body products, sun care, spa care and men’s products. Phytomer is perhaps best known for its facial skin care products. The facial skin care offering includes specialized lines for specific skin types. The Accept line is particularly popular among those with sensitive or rosacea prone skin. The OligoPur line contains products designed for oily and acne prone skin. In Phytomer’s extensive facial skin care offering are pearls such as Rosee Visage Face Dew which is great for makeup removal.

Phytomer has long been recognized by professionals in the skin care industry as a leader. Phytomer leads in marine based beauty products that are based on research. Phytomer products are sold in 40 countries.

Phytomer’s packaging, marketing and sampling are executed at a very high level. The packaging has great variation in styles but is cohesive in branding and message. Phytomer is both an attainable and aspirational brand that has been well received in medical and spa environments. The popularity of Phytomer products continues to increase. Phytomer and its marine based philosophy have much to offer the high end skin care customer and its future continues to look bright.

Dr. Craig Kraffert

Review posted 10/10/2007.

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2009-11-24