We now offer more than 26,000 products from over 700 brands. With so much selection, we understand that choosing the perfect product can be a daunting task! That's why we're proud to offer you a comprehensive reviews section that enables you to make the most educated purchases possible. Here, you can read honest and informative product reviews from Dr. Magovern, our Medical Director, as well as from fellow shoppers. Think of it as personal beauty advice from thousands of your closest friends! You can also read
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Look for our "Verified Purchasers" to read reviews from our very own customers!
healthy skin tinted moisturizer - Golden Peach
4 out of 5
Like silk on my skin
I really adore this product and only gave it a 4 because the pump was broken when I received it. I decided it was too much...
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Fruit Pigmented Ultra Lengthening Mascara - Black Tea
1 out of 5
back to the drawing board...
I was so disappointed that this mascara didn't prove itself in terms of wear. Loved the fact that it has wonderfully natural...
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Organic Cucumber Eye Cream Gel
5 out of 5
Love This Product!!
This is my third bottle of this eye cream. It's so soothing that I use it day and night. Out of all the eye creams I have...
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Fruit Pigmented Ultra Lengthening Mascara - Blackberry
4 out of 5
I like it!
The blackberry color is a bit more subtle than straight on black. It's really interesting to actually smell berries when...
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Nourishing Body Cream - Vanilla Bean
5 out of 5
Luxurious!
I absolutely LOVE this lotion! It's a little thick, but that is perfect for my tired feet. The smell is heavenly (like a...
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Cucumber Juice Cleanser
4 out of 5
Nice, lightweight cleanser that doesn't dry out
This is a foaming cleanser that wicks away makeup and oil, but doesn't leave your skin parched.
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Red Wine Resveratrol Antioxidant Serum
5 out of 5
ONE of My Must Haves!
I Love Love Love this product! This will be my second time purchasing it and it will be a continued staple product in my...
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Fruit Pigmented Ultra Lengthening Mascara - Black Tea
5 out of 5
All Natural Mascara
I love everything about this product. Especially the fact that it is all natural.
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Coffee Bean Caffeine Eye Cream
5 out of 5
this has become my favorite eye cream
This is my second bottle of this eye cream. It is light but very moisturizing ( I use it a.m.& p.m.) My fine lines and under...
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Red Wine Resveratrol Antioxidant Serum
4 out of 5
Not a serum but a nice face oil
I tried many facial oils and eventually discovered 100 % pure. This product is more of an facial oil than a serum, but less...
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Red Wine Resveratrol Antioxidant Serum
3 out of 5
Not for sensitive skin!
Beware . . . I thought since this is a natural product line that it would agree w/ my sensitive skin not realizing that it...
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Pomegranate Antioxidant Hydration SPF 20
1 out of 5
Why mess with a good thing?
I used to use the old formula in the glass bottle and it was a great product. It went on smooth and left my skin feeling...
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Fruit Pigmented Brightening Concealer - Toffee
5 out of 5
Great Concealer
Hides all of my blemishes and has great all natural ingredients. The great thing about 100% pure is that they do not use...
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Hydrating Body Wash - Vanilla Bean
5 out of 5
Love this product
Smells so good and not drying or irritating. I am on my 4 th bottle. Makes the whole bathroom smell good
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Purity Facial Cleanser and Mask
5 out of 5
Love this
I really love this mask/ cleanser in one, love that it is all natural. It dries very tight on your face and you can feel...
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Hydrating Body Wash - Blood Orange
5 out of 5
My FAVORITE body wash
It is the best thing ever.. so refreshing and energizing in the a.m. Very easy to use and has a beautiful, natural orange...
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Super Fruits Night Balm
1 out of 5
Very Grainy and Greasy
I was excited to order this cream. But it was disappointing to see that the texture was impossible to work with. It has a...
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Sea Therapy Bath - Organic Lavender
5 out of 5
Ultimate relaxation
For being a 100% pure product, the scent and feeling that this product provides is off the charts relaxing. Not only does...
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Fruit Pigmented Ultra Lengthening Mascara - Blueberry
5 out of 5
my favorite mascara
Very easy on and easy off mascara. Very flattering, pretty color mascara comes in a slim tube that is easy to apply - it...
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Fruit Pigmented Ultra Lengthening Mascara - Blueberry
5 out of 5
my favorite mascara
Very easy on and easy off mascara. Very flattering, pretty color mascara comes in a slim tube that is easy to apply - it...
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Nourishing Body Cream - Coconut
2 out of 5
Way too Potent for me
I usually LOVE the smell of coconut but this cream was way too strong. The name matches up to the smell completely with it...
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Brightening Tonique
5 out of 5
My vegan tonique
Very nice product for vegans and not only. Grate smell and it leaves your skin fresh and bright. I have combination skin...
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Lavender Seafoam Facial Cleanser
3 out of 5
Helps with my acne but leaves me looking shiny.
I think this cleanser may have been better for combination skin types. I'm very oily and while this cleanser did cause some...
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Organic Mint Lip Balm
5 out of 5
Great Organic lip balm
Lip balm has a light, shiny application. Perfect for everyday use, AND it's Organic. Cant go wrong.
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