As one of the original mineral makeup lines, jane iredale sets herself apart from the competition by offering a wide variety of cosmetics for the face, cheeks, eyes and lips, and in every color imaginable, too! Here, we sat down with the mineral makeup guru herself to get the inside scoop on what we can expect to see from jane iredale this season, including a sneak peek at her hotly anticipated new releases, and just how we can put them to work at home.
1. We’re ready for this heat to be over and are incredibly excited about the fall makeup, so what can we expect from Jane Iredale this season?
Strong, sexy and empowered. Empowered because you know your eye makeup will stay put with the new formula for our lid primers. Strong brows create a powerful frame for the face. The sexy is in the power red lipstick – the final and most critical touch to complete the look for this collection.
2. What did you want to do differently this fall season? Have people been calling out for something in particular?
What I want to do differently this fall season is to provide a collection of products that will provide real women the ability to create makeup artist inspired looks. People have been calling for glamorous looks seen on the runway and on social media but want a clean healthy cosmetic. Women tell us how our makeup has given them back their confidence and a healthy complexion. Now it’s time to enhance their features with good-for-your-skin professional color products. This collection captures the essence of beauty and confidence.
3. What’s the golden rule for people to remember when switching from summer to fall makeup?
My recommendation is to always prep your skin before applying your mineral makeup. BeautyPrep was developed to provide the perfect cleansing, toning, and a dose of hydration to your beauty routine. My favorite foundation for fall is Liquid Minerals which provides time-released age-defying nutrients and with a light dusting of Amazing Base Loose Mineral Powder will ensure a sun protected luminous finish for your skin.
4. We love seeing looks that are easy to recreate at home, so can we expect that this season? How is Jane making that easier for us?
Yes, we have created a sexy, bold look this season for everyone. Apply a sheer layer of our Smooth Affair For Eyes under any eye shadow. Using a primer under your eye shadows will help intensify your shadows, so you don’t have to apply a lot of product. Our new Retractable Brow Pencils expertly fills and defines with dual ended, ultra-fine retractable precision-tip on one end and a shaping spoolie on the other. You can create short pencil like strokes for a more natural looking brow. All of our products are multi-functional which means you can use our products anywhere on the face. Our new PureMoist Lipstick can be applied to the cheeks for a pop of color as well as for the lips. Our new colors will make you feel confident and beautiful.
5. What’s the feature in focus for fall, and why? Is it the brows, the lips, or maybe a captivating eyeshadow?
The feature focus for fall is all of the above! Brows, eyes and lips! The Fashion Forward Collection has a solution to enhance each feature. Achieving the perfect natural brow should not be a dilemma, with my new, long-lasting and waterproof Retractable Brow Pencils in three shades. You will be able to effortlessly design and sculpt your brows. From a sophisticated professional to a glamorous elegant eye look, I have developed an eyeshadow primer in six shades inspired by our award-winning Smooth Affair Primer formula. Smooth Affair For Eyes is a cream to powder formula and is the solution for keeping your eye shadow from creasing or moving and for the girl on the go. It can also be worn alone for a glowing, moist look on the lid. This fall I’m so happy to introduce Cindy, the newest addition to our PureMoist Lipstick family. Cindy is the perfect true classic and glamorous red hue and flattering for all skin tones. With my lip brush, apply Cindy starting on the inside of the middle lower lip, blending outward towards the lip line. Repeat with the upper lip and the final result is simply luxurious lips.
6. How about for those who aren’t quite ready to let go of their summer glow, what could you recommend?
It’s hard to say goodbye to your summer glow, but it doesn’t have to be that way. I recommend a light dusting of So-Bronze Bronzing Powder or any of our striped Bronzers such as Moonglow which will provide a natural summer glow to your skin. Another option for a soft summer glow is to apply Smooth Affair For Eyes in Gold to the top of your cheekbones.
7. And finally, we’re all after versatility, what should we be looking for in a makeup look or even a specific product?
Makeup has to be versatile, be easily transformed from a polished executive to party-ready look. That’s why our mineral powders are 4-in-1 — foundation, concealer, SPF and skincare benefits. Another product that can be used on the cheeks and lips is our Forever Lip Cheek and Lip Stain. Forever Peach is a great color for fall as a warm blush and a soft peachy lip.