Dermstore Chats With Jessica Alba of Honest Beauty

BY Annie Ryu · April 21, 2017

Jessica Alba | Dermstore Blog

“Beauty is about celebrating who you are instead of covering it up.” – Jessica Alba

For Jessica Alba, actress, entrepreneur and mother of two, beauty is not about perfection, but the little things that make a person distinct—a slightly pointy nose, freckles around the face or that tiny dimple on your left cheek when you smile. When she founded Honest Beauty, she committed herself to delivering the same promise that made The Honest Company a massive success: transparency and honesty. Backed by years of scientific research, Jessica has created a line of trusted and effective skin care and makeup products that feature botanically derived ingredients.

To help you get to know this clean and conscious line better, we chatted with Jessica to uncover what motivated her to explore the world of cosmetics and skin care, along with some of her favorite products you have to try!

Dermstore: What was the inspiration behind the brand? What was missing in the market that you wanted to fill with Honest Beauty?

Jessica Alba: I wanted to create a line that was trusted, effective and effortless. The line reflects my professional experience in the industry and the everyday needs of modern consumers. I’ve tried products that worked, but contained ingredients that irritated my skin, or alternatives that didn’t deliver and were extremely expensive. It was frustrating. Like a lot of people, I’m busy and don’t have time to research every ingredient or use products that don’t work.

D: What is the brand’s beauty philosophy?  

At Honest Beauty, we believe in celebrating women’s individual uniqueness. I wanted to create a brand that shows how diverse and distinct beauty is today. We worked hard to make products that help enhance your individuality instead of covering up what makes you you.

Our products show that we don’t have to compromise from the neck up anymore. I worked hard to develop advanced skincare and makeup that deliver beneficial botanically derived ingredients backed by the latest scientific innovations.

D: Who is your beauty inspiration and why?

Every ’90s supermodel! They were comfortable in their own skin and effortlessly gorgeous—you could see the joy in everything they did.

D: What are the hero ingredients in your beauty line? What do they do?

Our products are formulated with a blend of chamomile and calendula, two of nature’s effective soothing and calming botanicals. I used to be obsessed with finding products with these ingredients everywhere—the baby aisle, French pharmacies, you name it. We also use aloe, which helps condition the skin. It was my grandmother’s solution for everything when I was growing up! Naturally derived fruit extracts are also important because they provide antioxidant benefits.

D: What challenges did you encounter when you were creating the line? How did you overcome them?

We hold ourselves to high standards of safety, quality and effectiveness. That means we take longer to formulate our products to ensure these standards are met. I can get impatient, especially when I know it’s a great product and I want to share it with everyone!

Delivering beauty products with all of the impact and none of the compromise is an important factor to everyone at Honest Beauty, not just me. Every product from our company is backed by our Honestly Free Guarantee, which means that it is made without questionable or potentially harmful ingredients to help ensure quality and safety.

Want to know which Honest Beauty products Jessica Alba can’t live without? Watch the video below to discover her favorites!

1.  Magic Balm

This is a multipurpose dream come true in one convenient package. It helps to soften lips, smooth dry and rough texture, tames flyaways—the list goes on!

2.  Truly Lush Mascara + Primer

This is a two-in-one product that conditions with primer and gives you the length you love. This is my must-have product.

3.  Everything Primer

Our award-winning primer can be used by itself or as a first step with your favorite complexion products. It has hyaluronic acid to help attract skin with moisture and just the right amount of mica for that natural golden glow you want all year round.

4.  Truly Kissable Lip Crayons

This includes an award-winning formula that gives you creamy conditioning and that color you love in one convenient package.

5.  Younger Face Deep Hydration Cream

This product is a necessary part of my routine. It features botanically derived ingredients that help calm and soothe and will leave you with next-level gorgeous radiance.

Annie Ryu

Annie is a Content & SEO Analyst at Dermstore. Equipped with a background in digital content strategy, she has worked across various categories including, health & wellness, consumer packaged goods, and enterta... Read More >

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