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Virtue

VIRTUE®’s main ingredient, Alpha Keratin 60ku®, is a patented protein with one mission: to repair damaged hair by refilling lost keratin. This whole, unbroken protein is identical to that in our own hair & is clinically proven to repair & strengthen all hair types, holistically rebuilding strands from the inside out. Hair is healthier, shinier & more resilient with each use.

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Bestsellers

VIRTUE Healing Oil (1.7 fl. oz.)

VIRTUE Healing Oil (1.7 fl. oz.)

$45.00
VIRTUE Recovery Shampoo 240ml

VIRTUE Recovery Shampoo 240ml

$42.00
VIRTUE 6-in-1 Styler (4 fl. oz.)

VIRTUE 6-in-1 Styler (4 fl. oz.)

$36.00
VIRTUE Flourish Density Booster 120ml

VIRTUE Flourish Density Booster 120ml

$50.00
VIRTUE Recovery Conditioner 200ml

VIRTUE Recovery Conditioner 200ml

$44.00
VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

$44.00
VIRTUE Restorative Treatment Mask 50ml

VIRTUE Restorative Treatment Mask 50ml

$34.00
VIRTUE 6-in-1 Styler (2 fl. oz.)

VIRTUE 6-in-1 Styler (2 fl. oz.)

$20.00
VIRTUE Restorative Treatment Mask 50ml

VIRTUE Restorative Treatment Mask 50ml

$34.00
VIRTUE Flourish Conditioner for Thinning Hair 200ml

VIRTUE Flourish Conditioner for Thinning Hair 200ml

$46.00
VIRTUE Recovery Conditioner 60ml

VIRTUE Recovery Conditioner 60ml

$18.00
VIRTUE Frizz Block Smoothing Spray 150ml

VIRTUE Frizz Block Smoothing Spray 150ml

$46.00
VIRTUE Smooth Bundle

VIRTUE Smooth Bundle

$82.00
VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

$126.00

About Virtue

Discovered by bioscientists working in regenerative medicine, VIRTUE®’s Alpha Keratin 60ku® is the only 100% bioidentical keratin that’s clinically proven to repair hair. Upon each application, it seeks out degradation, replenishes lost keratin & makes damaged strands whole again. This is more than hair care, it’s biotech for hair health & it's revolutionizing the way people feel about their hair.

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Conditioner Shampoo

VIRTUE

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Say goodbye to dry, damaged hair with VIRTUE. The brand formulates products to strengthen and thicken the look of fragile strands caused by heat and color treatments. VIRTUE formulas are powered by Alpha Keratin 60ku®, an exclusive protein designed to visibly fortify the strands and encourage a shiny appearance. The brand’s extensive collection covers all your hair care needs, offering everything from styling and protection to everyday maintenance. Shop bestsellers including the Healing Oil, Restorative Treatment Mask, Recovery Shampoo and Recovery Conditioner at Dermstore.

VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.