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Virtue

VIRTUE®’s main ingredient, Alpha Keratin 60ku®, is a patented protein with one mission: to repair damaged hair by refilling lost keratin. This whole, unbroken protein is identical to that in our own hair & is clinically proven to repair & strengthen all hair types, holistically rebuilding strands from the inside out. Hair is healthier, shinier & more resilient with each use.

Bestsellers

VIRTUE Healing Oil (1.7 fl. oz.)

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$45.00

VIRTUE Recovery Shampoo 240ml

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$42.00

VIRTUE 6-in-1 Styler (4 fl. oz.)

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$36.00

VIRTUE Flourish Density Booster 120ml

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$50.00

VIRTUE Recovery Conditioner 200ml

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$44.00

VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$44.00

VIRTUE Restorative Treatment Mask 50ml

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$34.00

VIRTUE 6-in-1 Styler (2 fl. oz.)

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$20.00

VIRTUE Restorative Treatment Mask 50ml

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$34.00

VIRTUE Flourish Conditioner for Thinning Hair 200ml

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$46.00

VIRTUE Recovery Conditioner 60ml

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$18.00

VIRTUE Frizz Block Smoothing Spray 150ml

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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$46.00

VIRTUE Smooth Bundle

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
SHOP NOW
$82.00

VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

$16 Gift

Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
SHOP NOW
$126.00

About Virtue

Discovered by bioscientists working in regenerative medicine, VIRTUE®’s Alpha Keratin 60ku® is the only 100% bioidentical keratin that’s clinically proven to repair hair. Upon each application, it seeks out degradation, replenishes lost keratin & makes damaged strands whole again. This is more than hair care, it’s biotech for hair health & it's revolutionizing the way people feel about their hair.

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VIRTUE

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Products

  • VIRTUE Damage Reverse Serum 1.7 oz

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $60.00
  • VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $90.00
  • VIRTUE Limited Edition Smooth Bundle with Towel (Worth $121)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $97.00
  • VIRTUE Limited Edition Recovery Bundle with Towel (Worth $121)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $97.00
  • VIRTUE Limited Edition Full Bundle with Towel (Worth $121)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $97.00
  • VIRTUE Quick-Dry Healthy Hair Towel

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $35.00
  • VIRTUE Healing Oil (1.7 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $45.00
  • VIRTUE Recovery Bundle

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $82.00
  • VIRTUE Flourish Density Booster 120ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $50.00
  • VIRTUE SMOOTH Un-Frizz Cream 2 fl. oz

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $22.00
  • VIRTUE Curl Discovery Kit (Worth $46.00)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $40.00
  • VIRTUE Limited Edition Curl Bundle with Towel (Worth $121)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $97.00
  • VIRTUE ColorKick Illuminating Mask 150ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $70.00
  • VIRTUE Flourish Brow Density Booster 0.14 fl. oz

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $80.00
  • VIRTUE Flourish Conditioner for Thinning Hair 200ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $46.00
  • VIRTUE 6-in-1 Styler (4 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $36.00
  • VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $44.00
  • VIRTUE Exfoliating Scalp Treatment (5 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $50.00
  • VIRTUE 6-in-1 Styler (2 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $20.00
  • VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $32.00
  • VIRTUE Full Shampoo (8 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $42.00
  • VIRTUE Volumizing Mousse 156g

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $40.00
  • VIRTUE Restorative Treatment Mask (5 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $70.00
  • VIRTUE Recovery Conditioner 200ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $44.00
  • VIRTUE Full Conditioner (6.7 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $44.00
  • VIRTUE Smooth Shampoo Travel Size 2 oz

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $17.00
  • VIRTUE Full Shampoo Travel Size 60ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $17.00
  • VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $30.00
  • VIRTUE Smooth Conditioner Travel Size 57ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $18.00
  • VIRTUE Frizz Block Smoothing Spray 150ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $46.00
  • VIRTUE Flourish and Manta Brush

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $36.00
  • VIRTUE Labs Flourish Mask for Thinning Hair 150ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $70.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $134.00
  • VIRTUE Smooth Conditioner (6.7 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $44.00
  • VIRTUE CORRECT Healing Oil 0.67 fl. oz

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $26.00
  • VIRTUE Texturizing Spray 140g

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $40.00
  • VIRTUE Full Conditioner Travel Size 2 oz

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $18.00
  • VIRTUE Volumizing Primer 150ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $40.00
  • VIRTUE 6-in-1 Styling Paste 50ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $40.00
  • VIRTUE Refresh Purifying Leave-in Conditioner (5 fl. oz.)

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $34.00
  • VIRTUE Smooth Bundle

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $82.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $126.00
  • VIRTUE Split End Serum 50ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $42.00
  • VIRTUE Recovery Conditioner Professional Size 500ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $90.00
  • VIRTUE Recovery Shampoo 240ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $42.00
  • VIRTUE Curl Bundle

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $82.00
  • VIRTUE Full Bundle

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
    SHOP NOW
    $82.00
  • VIRTUE Recovery Shampoo 60ml

    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00)
    VIRTUE Restorative Treatment Mask 0.5 fl. oz (Worth $16.00) Value $16.00

    $16 Gift

    Receive a VIRTUE Restorative Treatment Mask 15 ml ($16 value) when you spend $100 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only.
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    $17.00

Say goodbye to dry, damaged hair with VIRTUE. The brand formulates products to strengthen and thicken the look of fragile strands caused by heat and color treatments. VIRTUE formulas are powered by Alpha Keratin 60ku®, an exclusive protein designed to visibly fortify the strands and encourage a shiny appearance. The brand’s extensive collection covers all your hair care needs, offering everything from styling and protection to everyday maintenance. Shop bestsellers including the Healing Oil, Restorative Treatment Mask, Recovery Shampoo and Recovery Conditioner at Dermstore.

VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.