Summer Sale Up to 20% off with code SUN. + a Complimentary Summer Beauty Bag ($220+ Value) with any $275+ purchase. SHOP NOW
Virtue

VIRTUE®’s main ingredient, Alpha Keratin 60ku®, is a patented protein with one mission: to repair damaged hair by refilling lost keratin. This whole, unbroken protein is identical to that in our own hair & is clinically proven to repair & strengthen all hair types, holistically rebuilding strands from the inside out. Hair is healthier, shinier & more resilient with each use.

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Bestsellers

VIRTUE Healing Oil 1.7 oz

VIRTUE Healing Oil 1.7 oz

20% Off With Code SUN

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$45.00
VIRTUE Recovery Shampoo 240ml

VIRTUE Recovery Shampoo 240ml

20% Off With Code SUN

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$42.00
VIRTUE 6-in-1 Styler (4 fl. oz.)

VIRTUE 6-in-1 Styler (4 fl. oz.)

20% Off With Code SUN

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$36.00
VIRTUE Flourish Density Booster 120ml

VIRTUE Flourish Density Booster 120ml

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$50.00
VIRTUE Recovery Conditioner 200ml

VIRTUE Recovery Conditioner 200ml

20% Off With Code SUN

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$44.00
VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

20% Off With Code SUN

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$44.00
VIRTUE Restorative Treatment Mask 50ml

VIRTUE Restorative Treatment Mask 50ml

20% Off With Code SUN

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$34.00
VIRTUE 6-in-1 Styler (2 fl. oz.)

VIRTUE 6-in-1 Styler (2 fl. oz.)

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$20.00
VIRTUE Restorative Treatment Mask 50ml

VIRTUE Restorative Treatment Mask 50ml

20% Off With Code SUN

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$34.00
VIRTUE Flourish Conditioner for Thinning Hair 200ml

VIRTUE Flourish Conditioner for Thinning Hair 200ml

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$46.00
VIRTUE Recovery Conditioner 60ml

VIRTUE Recovery Conditioner 60ml

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$18.00
VIRTUE Frizz Block Smoothing Spray 150ml

VIRTUE Frizz Block Smoothing Spray 150ml

20% Off With Code SUN

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$46.00
VIRTUE Smooth Bundle

VIRTUE Smooth Bundle

20% Off With Code SUN

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$82.00
VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$126.00

About Virtue

Discovered by bioscientists working in regenerative medicine, VIRTUE®’s Alpha Keratin 60ku® is the only 100% bioidentical keratin that’s clinically proven to repair hair. Upon each application, it seeks out degradation, replenishes lost keratin & makes damaged strands whole again. This is more than hair care, it’s biotech for hair health & it's revolutionizing the way people feel about their hair.

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Conditioner Shampoo

VIRTUE

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  • VIRTUE Damage Reverse Serum 1.7 oz
     

    VIRTUE Damage Reverse Serum 1.7 oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $60.00
  • VIRTUE Damage Reverse Trio (Worth $146)
     

    VIRTUE Damage Reverse Trio (Worth $146)

    Save 15%

    Save 15% on select products. Discount automatically applied. Offer valid for a limited time only.
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    MSRP: $146.00
    $124.00
  • VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle
     

    VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $90.00
  • VIRTUE Limited Edition Smooth Bundle with Towel (Worth $121)
     

    VIRTUE Limited Edition Smooth Bundle with Towel (Worth $121)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $97.00
  • VIRTUE Limited Edition Recovery Bundle with Towel (Worth $121)
     

    VIRTUE Limited Edition Recovery Bundle with Towel (Worth $121)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $97.00
  • VIRTUE Healing Oil 1.7 oz
     

    VIRTUE Healing Oil 1.7 oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $45.00
  • VIRTUE Flourish Density Booster 120ml
     

    VIRTUE Flourish Density Booster 120ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $50.00
  • VIRTUE Recovery Bundle
     

    VIRTUE Recovery Bundle

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $82.00
  • VIRTUE Limited Edition Full Bundle with Towel (Worth $121)
     

    VIRTUE Limited Edition Full Bundle with Towel (Worth $121)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $97.00
  • VIRTUE Quick-Dry Healthy Hair Towel
     

    VIRTUE Quick-Dry Healthy Hair Towel

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $35.00
  • VIRTUE SMOOTH Un-Frizz Cream 2 fl. oz
     

    VIRTUE SMOOTH Un-Frizz Cream 2 fl. oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $22.00
  • VIRTUE Flourish Brow Density Booster 0.14 fl. oz
     

    VIRTUE Flourish Brow Density Booster 0.14 fl. oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $80.00
  • VIRTUE ColorKick Illuminating Mask 150ml
     

    VIRTUE ColorKick Illuminating Mask 150ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $70.00
  • VIRTUE Curl Discovery Kit (Worth $46.00)
     

    VIRTUE Curl Discovery Kit (Worth $46.00)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $40.00
  • VIRTUE Limited Edition Curl Bundle with Towel (Worth $121)
     

    VIRTUE Limited Edition Curl Bundle with Towel (Worth $121)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $97.00
  • VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.
     

    VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $30.00
  • VIRTUE 6-in-1 Styler (4 fl. oz.)
     

    VIRTUE 6-in-1 Styler (4 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $36.00
  • VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.
     

    VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $44.00
  • VIRTUE 6-in-1 Styler (2 fl. oz.)
     

    VIRTUE 6-in-1 Styler (2 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $20.00
  • VIRTUE Flourish Conditioner for Thinning Hair 200ml
     

    VIRTUE Flourish Conditioner for Thinning Hair 200ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $46.00
  • VIRTUE Full Shampoo (8 fl. oz.)
     

    VIRTUE Full Shampoo (8 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $42.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece
     

    VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $126.00
  • VIRTUE Frizz Block Smoothing Spray 150ml
     

    VIRTUE Frizz Block Smoothing Spray 150ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $46.00
  • VIRTUE Restorative Treatment Mask 5 oz
     

    VIRTUE Restorative Treatment Mask 5 oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $70.00
  • VIRTUE Volumizing Mousse 156g
     

    VIRTUE Volumizing Mousse 156g

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $40.00
  • VIRTUE Recovery Shampoo 240ml
     

    VIRTUE Recovery Shampoo 240ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $42.00
  • VIRTUE Recovery Conditioner 200ml
     

    VIRTUE Recovery Conditioner 200ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $44.00
  • VIRTUE Smooth Conditioner (6.7 fl. oz.)
     

    VIRTUE Smooth Conditioner (6.7 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $44.00
  • VIRTUE Full Shampoo Travel Size 60ml
     

    VIRTUE Full Shampoo Travel Size 60ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $17.00
  • VIRTUE Smooth Bundle
     

    VIRTUE Smooth Bundle

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $82.00
  • VIRTUE Exfoliating Scalp Treatment (5 fl. oz.)
     

    VIRTUE Exfoliating Scalp Treatment (5 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $50.00
  • VIRTUE Full Discovery Kit (Worth $46.00)
     

    VIRTUE Full Discovery Kit (Worth $46.00)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $38.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece
     

    VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $65.00
  • Virtue ColorKick De-Brassing Shampoo 240ml
     

    Virtue ColorKick De-Brassing Shampoo 240ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $44.00
  • VIRTUE Refresh Purifying Leave-in Conditioner (5 fl. oz.)
     

    VIRTUE Refresh Purifying Leave-in Conditioner (5 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $34.00
  • VIRTUE Refresh Purifying Shampoo (4 fl. oz.)
     

    VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $32.00
  • VIRTUE Full Conditioner Travel Size 2 oz
     

    VIRTUE Full Conditioner Travel Size 2 oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $18.00
  • VIRTUE Curl-Defining Whip 156g
     

    VIRTUE Curl-Defining Whip 156g

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $40.00
  • VIRTUE Full Conditioner (6.7 fl. oz.)
     

    VIRTUE Full Conditioner (6.7 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $44.00
  • VIRTUE CORRECT Healing Oil 0.67 fl. oz
     

    VIRTUE CORRECT Healing Oil 0.67 fl. oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $26.00
  • VIRTUE Recovery Shampoo Professional Size 500ml
     

    VIRTUE Recovery Shampoo Professional Size 500ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $78.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece
     

    VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $134.00
  • VIRTUE 6-in-1 Styling Paste 50ml
     

    VIRTUE 6-in-1 Styling Paste 50ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $40.00
  • VIRTUE Texturizing Spray 140g
     

    VIRTUE Texturizing Spray 140g

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $40.00
  • VIRTUE Flourish Density Booster 60ml
     

    VIRTUE Flourish Density Booster 60ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $28.00
  • VIRTUE Smooth Shampoo (8 fl. oz.)
     

    VIRTUE Smooth Shampoo (8 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $42.00
  • VIRTUE Smooth Discovery Kit (Worth $46.00)
     

    VIRTUE Smooth Discovery Kit (Worth $46.00)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $38.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment - Trial Size 3 piece
     

    VIRTUE Flourish Nightly Intensive Hair Growth Treatment - Trial Size 3 piece

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $65.00

Say goodbye to dry, damaged hair with VIRTUE. The brand formulates products to strengthen and thicken the look of fragile strands caused by heat and color treatments. VIRTUE formulas are powered by Alpha Keratin 60ku®, an exclusive protein designed to visibly fortify the strands and encourage a shiny appearance. The brand’s extensive collection covers all your hair care needs, offering everything from styling and protection to everyday maintenance. Shop bestsellers including the Healing Oil, Restorative Treatment Mask, Recovery Shampoo and Recovery Conditioner at Dermstore.

VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.