5 Natural Foundations with Clean Ingredients Skin Will Love

BY Rebecca Dancer · September 30, 2019

Kjaer Weis Cream Foundation - Best natural and clean foundations

If you’re someone who uses foundation to help your complexion look smoother and more even-toned, you probably care just as much about how your skin looks underneath. That’s why many of us are becoming increasingly ingredient-conscious when it comes to the makeup that sits on our skin all day.

When shopping for skin care, 50% of consumers look for products that are all-natural or free of synthetics, and many have begun to approach their makeup bags with the same preference—for good reason.

“I think in general, there has been more and more research showing less is more. When more preservatives are used, the chance for reactions (irritant or allergic) tends to increase,” explains NYC-based dermatologist Dhaval Bhanusali. “The issue is that ‘natural’ is somewhat poorly defined and doesn’t always guarantee the products are worth using.”

The best way to make the right choice for your skin is to familiarize yourself with what words like “clean,” “natural” and “non-toxic” really mean. The good news? The latest crop of foundations made with plant-based ingredients is designed to perform better—and leave skin more flawless—than ever before.

What Makes a Formula “Natural” or “Clean”?

Surprisingly, when it comes to natural and clean cosmetics, there are currently no regulations set forth by the Food & Drug Administration (FDA). “Unfortunately, the FDA does not define or regulate those terms, so anyone can decide what it means to them and label their products as such,” explains clean beauty expert and One Love Organics founder Suzanne LeRoux. This means that each brand can choose to define these terms differently. For example, one brand might choose the term “natural” to mean no synthetic ingredients, while another might use some synthetic ingredients but avoid more controversial ones, such as parabens and phthalates.

When shopping for beauty products, there are also certain certifications you can look out for on a product—but these are somewhat murky, too. As cosmetic chemist Ginger King explains, “USDA Organic is really from the food industry. In cosmetics, there are Ecocert and COSMOS—both are European standards, not from our FDA. But even [products that comply with] Ecocert or COSMOS can still allow 5% synthetic materials.”

At Dermstore, our Natural label indicates that 50% or more of a product’s ingredients are derived from a natural source, excluding water. If you see a product categorized as Clean, this means its formula does not contain any of the ingredients on our Potentially Harmful Ingredient List.

Best Natural Foundations to Try Now

If you’re interested in trying out natural makeup, foundation is the perfect category to start with. Here, we’re outlining five of our favorite natural foundations with clean ingredients, plus highlighting what makes each formula so great.

Kjaer Weis Cream Foundation

Formulated with naturally moisturizing ingredients like coconut oil, sweet almond seed oil and jojoba seed oil, this cream foundation is like makeup and skin care rolled into one easy-to-use compact. Just as beneficial is what it’s formulated without: It contains no synthetics or artificial ingredients, including petroleum, parabens, artificial coloring or fragrance or petrochemical emulsifiers. Bonus: The compact is refillable, making this foundation an eco-friendly option.

Tarte Cosmetics Babassu Foundcealer SkinCare Foundation

The hyaluronic acid, babassu oil (a light vegetable-derived oil from the Amazon), sunflower seed oil and vitamin E in this foundation make it an ideal choice for those with dry or aging skin. True to Tarte’s standards, it doesn’t contain any parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate or gluten. Oh, and did we mention it also offers UV protection at SPF 20–25? It’s a win all-around.

boscia Skin Perfecting BB Cream

This buildable coverage tinted BB cream is rich in antioxidants (thanks to the turmeric oil and aloe vera in the formula), and it also contains a Blue Light Active Rice Blend that protects skin against blue light exposure (from computers, TVs and cell phones). It provides SPF 30 protection, making it a great foundation option for those with aging or dry, dehydrated skin, hyperpigmentation or sun damage. The formula is gluten-free, sulfate-free, paraben-free, phthalate-free and vegan.

jane iredale Beyond Matte Liquid Foundation

A lightweight foundation with a matte finish, this option is infused with PoreTect, a blend of celery seed and linseed extracts that helps to firm and tone the skin and minimize the appearance of pores. The self-adjusting formula also helps to mitigate shine, and it is suitable for all skin types. In addition to checking off all the clean-beauty boxes (phthalate-, paraben-, cruelty-, GMO- and fragrance-free), this foundation also contains skin-nourishing peptides.

RMS Beauty Un Cover-Up Cream Foundation

Formulated with RMS Beauty’s signature organic oil blend (which includes coconut, buriti and jojoba oils), this foundation works on all skin types to cover up imperfections while also hydrating and nourishing the skin. Falling in line with the brand’s clean formula standards, it’s also fragrance-free and non-comedogenic, and it doesn’t contain any of the usual potentially harmful suspects: soy, gluten, parabens, sulfates, phalatates, silicone, talc, petrolatum and polyethylene/PEGs.

Rebecca Dancer

Rebecca is a freelance writer in NYC who has worked in print and digital media for more than five years. After graduating from the University of Southern California’s Annenberg School for Communication and Journalism, she moved across the country t... Read More >