Anastasia Beverly Hills was founded by makeup artist and industry disrupter Anastasia Soare. Anastasia’s brow expertise led her to patent a brow shaping technique based on facial symmetry in 1997, shortly before launching the industry’s first line of eyebrow products. The “Eyebrow Queen” has touched the brows of many stars like Hailey Bieber, Victoria Beckham and the Kardashians.

While Anastasia Beverly Hills is committed to using high-quality ingredients, the brand does not fully classify as "clean beauty." This means that some of their products may contain ingredients that are not typically labeled as clean. However, ABH does maintain ethical production practices and ingredient transparency. All products are guaranteed to be cruelty free and some products are also vegan.

The formulation of Anastasia Beverly Hills products varies by product. To determine if a specific product is silicone or water-based, it's best to check the ingredient list.

1. Grab a spoolie brush and gently swirl the brush in the Brow Freeze pot to pick up a small amount of product. A little goes a long way. Use the back of your hand or the lid of the Brow Freeze to work the product evenly into the spoolie fibers.
2. Starting at the base of your brows, brush upwards firmly as you move along the natural direction of your brows.
3. Continue brushing until you’ve reached your desired shape and fill any sparse areas with your ABH brow product of choice.
4. For a laminated look, use the end of the spoolie to press your brows down against your skin.
5. Allow a few seconds for The Brow Freeze to set in place and enjoy an all-day hold without flaking or stiffness.

Anastasia Beverly Hills brow products are formulated to stay on all day. The longevity of each brow product can be vary based on things like the wearer’s skin type and general activity level.

The Brow Wiz is a slim, retractable pencil with a fine tip designed for creating precise, hair-like strokes. It is ideal for filling in sparse areas to achieve a natural, effortless look. The Brow Definer has a triangular tip that offers more versatility. The pointed end works to create thin strokes and the broader side works to fill in larger areas with ease. It is perfect for those looking for bold, defined brows.