How to Apply Foundation the Right Way

BY Lauren Salerno · June 19, 2015

With a slew of high-tech foundation formulas—from heavy-duty to barely there—finding the right foundation has never been easier. Knowing the right way to apply it…well, that’s a different story. When it comes to foundation, the application is just as important as the formula itself. But not to worry, we’ve created a video makeup tutorial that will have you applying foundation the right way in 30 seconds! If you’re like most people, you’ve probably been applying too much product.

To make sure you’re applying foundation correctly, follow these steps:

  1. After washing your face and applying a primer, use a foundation brush or a sponge (we love the beautyblender) to apply the product.
  2. Start at the center of the face and work your way outward, focusing on areas that need more coverage—like the nose and cheeks that are prone to redness and discoloration—and going lighter on the areas that need less coverage.
  3. Make sure to blend foundation into the jaw and neckline for a seamless look.
  4. Finish with a translucent setting powder.


READERS — Do you have any makeup tips you can share with us for flawless foundation application? What’s your favorite foundation? We want to hear from you! Leave a comment below and let us know.

Lauren Salerno

Lauren is a content creator, beauty and fashion fanatic and DermStore’s video producer. After interning at WWD Beauty Biz when she was at New York University, Lauren knew she wanted to be in the beauty world—and she hasn’t looked back ... Read More >