Born and raised in sunny Southern California, Joann Row developed her professional writing chops in the world of local news, but soon the fashion and beauty industry came calling. She was a longtime content contributor to several Forever 21 campaigns, including the Denim relaunch. Understanding that beauty is skin deep, Joann is now a copywriter at DermStore. When she’s not writing about beauty products or freelancing for fashion publications, Joann enjoys a nice glass of pinot noir (never grigio) while hanging out with her mom and three dogs. If she can give you just one beauty tip: Dry shampoo is your best friend.