Karena Dawn & Katrina Scott

Founders, Tone It Up

Karena and Katrina are the founders of Tone It Up, a global lifestyle and fitness brand. As best friends and business partners, their mission is to make healthy living both fun and accessible. Their approach isn’t just about fitness, it’s about glowing from within, feeling confident and radiating happiness. After appearing on the pages of SELFCosmopolitanMarie ClaireInStyle and Shape, to name a few, the dynamic duo set out to create a line of beauty-enhancing essentials for their devoted community. Inspired by carefree beachside living, the K&K beauty line came to life. Here you’ll find a series of premium products designed to elevate every woman’s natural, gorgeous essence.