We get it. Not everyone is tripping over themselves to hop on the latest beauty trend. But take it from us, ladies. If there’s one craze you won’t regret obsessing about, it’s face masks. They’re quick, easy and if done the right way, can give you glorious-looking skin without having to book a facial.
“Face masks work to hydrate your skin mainly by occlusion,” says dermatology resident Dr. Joyce Park, author of the health-and-beauty blog Tea with MD. “By applying a mask pre-soaked with serum onto your face, you are allowing for more penetration into the skin,” she explains.
“Masks are the heart of the facial treatment. They help to correct and repair a particular skin condition,” adds master esthetician Shelley Birnbaum. “Aside from absorbing dirt and impurities from the skin, other benefits include hydrating, balancing oil production, firming and tightening skin, improving texture and clarity, increasing circulation and detoxifying,” she notes.
Now embraced by legions of women (and men!) everywhere, it’s safe to say that today’s at-home face masks have definitely evolved. And while “high tech” isn’t often the first thing that comes to mind when you think of masks, a quick look at these new face masks’ unique formulations and innovative delivery systems will tell you that masking is now at a whole other level. In other words, the art of masking has certainly come a long way since the time you first began taking bathroom selfies with your sheet masks.
More sophisticated yet still just as easy to use, this new generation of masks are no longer just about giving you glowing skin overnight. We’re talking about masks for your every skin and hair drama—whether it’s dull and lifeless hair, tired and puffy eyes or a sagging jawline that’s giving you grief.
Curious to know more? Read below to discover the wonders of this new breed of face masks!