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As someone who grew up with a history of health issues, Jena Covello has been motivated to develop healthy and high-quality beauty products. She firmly believes that: "If you choose to live a healthy, natural lifestyle, the application and absorption of healthy cosmetics are as critical as the ingestion of healthy food." After testing and experimenting with every aluminum-free deodorant on the market, she was not satisfied with the results.

Frustrated by the lack of natural deodorants available, Jena decided to create her own unique formula. Jena cooked her formula over 100 times in her kitchen in West Hollywood to develop her own aluminum-free product. She then attended natural cosmetic and perfume school in the South of France and collaborated with a French chemist on some of her products. AGENT NATEUR is formulated with only the best organic or wild-crafted ingredients, sourced in Europe and from small suppliers in the United States. Coconut oil, beeswax, sodium bicarbonate, avocado butter, sunflower butter, castor oil, raw honey and healing essential oils make AGENT NATEUR Holi(Stick) No 3 Deodorant. This award-winning formula offers long-lasting odor protection without the harmful chemicals.