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Created by publicist Emily Parr and Majeed Hemmat, founder of B Beautiful Brand Management, HoliFrog is on a mission to reinvigorate your cleansing ritual. Face wash isn't a filler in your routine; it's the most important step. At HoliFrog, they treat each wash with the same respect and innovation as a serum, cream or oil. Their line comprises four non-foaming facial washes that simultaneously clean and replenish your skin—every drop matters and every product is nutrient-rich and infused with active ingredients to help you prep properly for your best skin.

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