ILIA complexion products are often described as lightweight, natural-looking and buildable. Depending on the formula, coverage can range from sheer to light-medium, with a comfortable finish that allows your natural skin to remain visible.

Start by identifying your skin depth and undertone, then compare shades using ILIA’s shade descriptions and online shade-matching tools. If you are between shades, consider your preferred finish and whether you want a closer match for your face or neck.

ILIA’s lengthening mascaras are frequently recommended for creating more defined, separated lashes with a natural-looking finish. Results can vary depending on your lash type, particularly if your lashes are straight or struggle to hold a curl.

ILIA offers skin-focused formulas, but suitability depends on the individual product and your skin’s sensitivities. Check the ingredient list, patch test new makeup before applying it fully and seek professional advice if you experience persistent irritation or breakouts.