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Living Proof

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At Living Proof, they solve the toughest beauty challenges with science and patented technology originating from MIT. Their founders are hair stylists and biotech scientists who were fed up with the limitations of conventional hair care products and set out to create results you can see from across the room. Twenty patents, over 50 products and more than 140 awards later, Living Proof has changed countless lives in ways both big and small.

They solve the root causes of top hair concerns: frizz, damage and fullness without relying on heavy silicones, but rather on their three revolutionary microscopic molecules: the Healthy Hair Molecule (OFPMA), Thickening Molecule (PBAE) and Volumizing & Texturizing Molecule (ETAS). The result is a line of high-tech hair care with breakthrough formulas that keep hair cleaner, fuller and smoother for longer.

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