The next big thing in skin care has arrived! Micro-needling has been performed by professional estheticians and dermatologists for decades but now, thanks to ORA, you can perform the same professional treatment from the comfort of your home and for a fraction of the cost. At the intersection of beauty and science, ORA's mission is to allow your inner beauty to shine through to the surface. Micro-needling or collagen induction therapy involves repeatedly puncturing the surface of your skin with tiny needles. While the procedure sounds daunting, it's really not. ORA has found a way to painlessly create micro-wounds without irritating or hurting your skin. When your skin has an open wound, it signals your body to produce more collagen and elastin to mend it. That's what the ORA Microneedle Rollers do. And the results? Lines, wrinkles, scars and stretch marks are all lightened. Hyperpigmentation fades and pitted, rough skin smooths out.