Pai Skincare

Pai skincare is the straight-talking, effective skin care line designed to soothe, comfort and relieve all variations of sensitive skin.

Inspired by her own sudden onset of hyper-sensitive skin, founder Sarah Brown created the organic British beauty brand to help alleviate the discomforts related all skin types, in particular sensitive. Paying unrivalled attention to detail, each product in the Pai skincare family is formulated with vegan ingredients, and without any irritants.

The brand has a ‘Made in Britain’ sensibility but the name ‘Pai’, which means “goodness” and epitomizes the core philosophy, was adopted from the Māori language.

Skin care shopping for sensitive skin can be incredibly frustrating, which is why Pai goes to extraordinary lengths to provide complete transparency on all formulations. Expect only the highest quality, organic ingredients in each Pai formulation – where the ingredients that are left out of the mix are just as relevant as the ingredients that are put in. All packaging is recyclable or biodegradable, where possible, and it’s worth noting that every plant ingredient used is sustainable.