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About Paula's Choice
Since 1995, we've been the fact-checkers, the myth-busters, the straight-shooters and the knowledge-seekers dedicated to creating effective, research-first skincare that says what it does and does what it says. By seeking the truth in beauty, we raise the standard of skincare—because healthy skin shouldn’t be a mystery.
Paula’s Choice is renowned for its commitment to delivering highly effective, evidence-based formulations that are environmentally conscious and cruelty-free, with science and safety at the forefront of their brand ethos. This industry-leading brand helps to deconstruct the science behind effective skin care and potent active ingredients, making it easy to understand and incorporate into your daily skin care routine. The brand offers a host of holy grail skin care products expertly composed to target all skin types and concerns. Whether you’re looking to refine the appearance of pores, minimize textural irregularities, brighten the complexion or nourish the moisture barrier, Paula’s Choice delivers lasting results. Explore the collection below including the best-selling Skin Perfecting 2% BHA Liquid Exfoliant and the glow-enhancing C15 Super Booster.
At Paula's Choice, beauty begins with truth. Theirs is a thoughtfully created collection of beauty products made with ingredients that are proven to be powerful. Founded in 1995 by beauty expert and bestselling author Paula Begoun, the line reflects a commitment to uncovering the truth about skin care, and comprises targeted products that address the needs of all ages, skin types and concerns. Backed by cited scientific research, the formulas don't promise miracles—they deliver results. It's smart, safe beauty.