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For over 50 years, Phyto has been one of the industry leader in plant-based hair care and salon-quality formulas while embracing the principle that healthy hair begins at the root. Founded by celebrity hairdresser Patrick Ales in 1965, this botanical brand was built on a heritage of craftsmanship and cutting-edge scientific advancements. Crafted with proprietary techniques conducted by biochemists, Phyto boasts the highest concentrations of pure plant extracts in today's beauty market. Phyto is recognized as one of the world's most respected hair care brands with its expertise and performance.