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Created from the legendary Smashbox Studios in Los Angeles, Smashbox is obsessed with all things makeup and empowering people everywhere. Founded in 1996, photographer Davis Factor (grandson of Max Factor) wanted to venture out from his already popular studio by selling formulas that could work in the day to day. Their eclectic line includes bestselling primers, foundations, liquid lipsticks, eye palettes, contouring kits and volumizing mascaras.