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VIRTUE®’s main ingredient, Alpha Keratin 60ku®, is a patented protein with one mission: to repair damaged hair by refilling lost keratin. This whole, unbroken protein is identical to that in our own hair & is clinically proven to repair & strengthen all hair types, holistically rebuilding strands from the inside out. Hair is healthier, shinier & more resilient with each use.


About Virtue

Discovered by bioscientists working in regenerative medicine, VIRTUE®’s Alpha Keratin 60ku® is the only 100% bioidentical keratin that’s clinically proven to repair hair. Upon each application, it seeks out degradation, replenishes lost keratin & makes damaged strands whole again. This is more than hair care, it’s biotech for hair health & it's revolutionizing the way people feel about their hair.




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