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VIRTUE

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VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.

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Products

  • VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

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    $42.00
  • VIRTUE Healing Oil (1.7 fl. oz.)

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    4.81 Stars 21 Reviews
    $42.00
  • VIRTUE Flourish Conditioner For Thinning Hair 6.7 fl. oz.

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    $44.00
  • VIRTUE 6-in-1 Styler (4 fl. oz.)

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    4.91 Stars 22 Reviews
    $32.00
  • VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.

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    5.0 Stars 1 Reviews
    $28.00
  • VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

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    4.83 Stars 12 Reviews
    $28.00
  • VIRTUE Recovery Shampoo (8 fl. oz.)

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    4.74 Stars 27 Reviews
    $38.00
  • VIRTUE Recovery Conditioner (6.7 fl. oz.)

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    4.43 Stars 21 Reviews
    $40.00
  • VIRTUE Flourish Density Booster 4 fl. oz.

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    $48.00
  • VIRTUE Restorative Treatment Mask (5 fl. oz.)

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    4.8 Stars 20 Reviews
    $66.00
  • VIRTUE 6-in-1 Styler (2 fl. oz.)

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    5.0 Stars 3 Reviews
    $18.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece

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    $55.00
  • VIRTUE Full Shampoo (8 fl. oz.)

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    5.0 Stars 7 Reviews
    $38.00
  • VIRTUE Recovery Backbar Duo Kit (2 piece)

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    5.0 Stars 3 Reviews
    $150.00
  • VIRTUE Repair Strengthen Discovery Kit (3 piece)

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    5.0 Stars 2 Reviews
    $36.00
  • VIRTUE Recovery Conditioner (17 fl. oz.)

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    5.0 Stars 3 Reviews
    $86.00
  • VIRTUE Full Conditioner (6.7 fl. oz.)

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    5.0 Stars 5 Reviews
    $40.00
  • VIRTUE Volumize Thicken Discovery Kit (3 piece)

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    5.0 Stars 2 Reviews
    $36.00
  • VIRTUE Lifting Powder (0.35 oz.)

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    4.0 Stars 4 Reviews
    $34.00
  • VIRTUE Refresh Purifying Leave-in Conditioner (5 fl. oz.)

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    5.0 Stars 6 Reviews
    $30.00
  • VIRTUE Curl Defining Whip 5.5 oz.

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    $36.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment - Trial Size 3 piece

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    $55.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece

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    $134.00
  • VIRTUE Smooth Shampoo (8 fl. oz.)

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    4.5 Stars 8 Reviews
    $38.00
  • VIRTUE Texturizing Spray (5 fl. oz.)

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    4.0 Stars 1 Reviews
    $36.00
  • VIRTUE The Polish Un-Frizz Cream (4 fl. oz.)

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    3.6 Stars 5 Reviews
    $40.00
  • VIRTUE Volumizing Primer (5 fl. oz.)

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    5.0 Stars 4 Reviews
    $36.00
  • VIRTUE Recovery Shampoo (2 fl. oz.)

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    5.0 Stars 1 Reviews
    $15.00
  • VIRTUE Recovery Conditioner (2 fl. oz.)

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    4.4 Stars 5 Reviews
    $16.00
  • VIRTUE The Perfect Ending Split End Serum (1.7 fl. oz.)

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    4.0 Stars 2 Reviews
    $40.00
  • VIRTUE Flourish Manta Brush 1 piece

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    $32.00
  • VIRTUE Fresh Start Summer Hair Kit 3 piece - $86 Value

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    $65.00
  • VIRTUE Exfoliating Scalp Treatment (5 fl. oz.)

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    4.8 Stars 10 Reviews
    $46.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

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    5.0 Stars 1 Reviews
    $134.00
  • VIRTUE Scalp Treatment Kit (3 piece - $100 Value)

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    4.4 Stars 5 Reviews
    $90.00
  • VIRTUE Smooth Silken Discovery Kit (3 piece)

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    4.67 Stars 3 Reviews
    $36.00
  • VIRTUE Smooth Conditioner (6.7 fl. oz.)

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    4.0 Stars 6 Reviews
    $40.00
  • VIRTUE Curl Shampoo 8 fl. oz.

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    $38.00
  • VIRTUE Restorative Treatment Mask (1.7 fl. oz.)

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    4.47 Stars 15 Reviews
    $30.00
  • VIRTUE Curl Conditioner 6.7 fl. oz.

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    $40.00
  • VIRTUE Dermstore Exclusive VIRTUE x Harry Joshreg Pro Tools Travel Kit 4 piece - $139 Value

    Dermstore Exclusive!

    This product is exclusive to Dermstore - a one-of-a-kind available nowhere else! Limited quantity available. 
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    $97.00
  • VIRTUE Refresh Dry Shampoo (4.5 oz.)

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    2.5 Stars 2 Reviews
    $32.00
  • VIRTUE Topical Scalp Supplement (2 fl. oz.)

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    3.67 Stars 3 Reviews
    $54.00
  • VIRTUE Full Backbar Duo Kit (2 piece)

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    $150.00
  • VIRTUE Minoxidil Foam 5 For Women 2 piece

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    $54.00
  • VIRTUE Smooth Backbar Duo Kit (2 piece)

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    5.0 Stars 1 Reviews
    $150.00
  • VIRTUE Refresh Dry Shampoo (1.8 oz.)

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    $16.00
  • VIRTUE Flourish Volumizing Styler 4 fl. oz.

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    $42.00