Anniversary Sale: Save up to 25% on the top beauty, skin & hair care must-haves. Plus, get THREE free gifts on orders $175+. Code: CHEERS

VIRTUE

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  • VIRTUE 6-in-1 Styler (4 fl. oz.)

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    4.78 Stars 32 Reviews
    $34.00
  • VIRTUE Curl Bundle

    New Arrival

    Shop new arrivals to discover the latest in beauty, skin and hair care and stock up on seasonal must-haves and everyday essentials.
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    MSRP: $82.00
    $58.00
  • VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.

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    3.83 Stars 6 Reviews
    $28.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece

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    4.0 Stars 3 Reviews
    $55.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece

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    4.5 Stars 2 Reviews
    $134.00
  • VIRTUE Recovery Conditioner (6.7 fl. oz.)

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    4.52 Stars 25 Reviews
    $42.00
  • VIRTUE Full Shampoo (8 fl. oz.)

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    4.15 Stars 13 Reviews
    $40.00
  • VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

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    4.79 Stars 14 Reviews
    $30.00
  • VIRTUE Full Conditioner (6.7 fl. oz.)

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    4.2 Stars 10 Reviews
    $42.00
  • VIRTUE Recovery Conditioner (2 fl. oz.)

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    4.33 Stars 6 Reviews
    $17.00
  • VIRTUE Restorative Treatment Mask (1.7 fl. oz.)

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    4.44 Stars 16 Reviews
    $32.00
  • VIRTUE 6-in-1 Hairspray 165g

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    $38.00
  • VIRTUE Minoxidil Foam 5 For Women 2 piece

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    4.67 Stars 3 Reviews
    $54.00
  • VIRTUE Refresh Purifying Leave-in Conditioner (5 fl. oz.)

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    4.27 Stars 11 Reviews
    $32.00
  • VIRTUE Exfoliating Scalp Treatment (5 fl. oz.)

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    4.82 Stars 17 Reviews
    $48.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

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    5.0 Stars 2 Reviews
    $134.00
  • VIRTUE Flourish Volumizing Styler 120ml (Worth $42.00)

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    $42.00
  • VIRTUE Curl Shampoo 8 fl. oz.

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    4.67 Stars 3 Reviews
    $40.00
  • VIRTUE Curl Conditioner 6.7 fl. oz.

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    5.0 Stars 3 Reviews
    $42.00
  • Virtue ColorKick De-Brassing Shampoo 240ml

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    4.0 Stars 1 Reviews
    $42.00
  • Dermstore Exclusive Scalp Treatment Kit (Worth $104.00)

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    4.4 Stars 5 Reviews
    $90.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment - Trial Size 3 piece

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    $55.00
  • VIRTUE Topical Scalp Supplement (2 fl. oz.)

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    4.2 Stars 5 Reviews
    $56.00
  • VIRTUE Full Backbar Duo (Worth $162.00)

    Save 20%

    Save 20% on select products. Discount automatically applied. Offer valid for a limited time only.
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    MSRP: $138.00
    $110.40
  • VIRTUE Recovery Shampoo (17 fl. oz.)

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    5.0 Stars 3 Reviews
    $74.00
  • VIRTUE Healthy Scalp Trio

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    $137.27
  • VIRTUE Purifying and Exfoliating Scalp Duo

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    $78.54
  • VIRTUE Healing Oil (1.7 fl. oz.)

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    4.68 Stars 37 Reviews
    $44.00
  • VIRTUE Recovery Shampoo (8 fl. oz.)

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    4.72 Stars 32 Reviews
    $40.00
  • VIRTUE Recovery Shampoo (2 fl. oz.)

    20% Off With Code CHEERS

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    5.0 Stars 2 Reviews
    $16.00
  • VIRTUE Recovery Conditioner (17 fl. oz.)

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    5.0 Stars 4 Reviews
    $88.00
  • VIRTUE Restorative Treatment Mask (5 fl. oz.)

    20% Off With Code CHEERS

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    4.77 Stars 22 Reviews
    $68.00
  • VIRTUE 6-in-1 Styler (2 fl. oz.)

    20% Off With Code CHEERS

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    5.0 Stars 4 Reviews
    $19.00
  • VIRTUE Smooth Conditioner (6.7 fl. oz.)

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    4.14 Stars 7 Reviews
    $42.00
  • VIRTUE The Polish Un-Frizz Cream (4 fl. oz.)

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    3.83 Stars 6 Reviews
    $42.00
  • VIRTUE Smooth Shampoo (8 fl. oz.)

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    4.6 Stars 10 Reviews
    $40.00
  • VIRTUE Volumizing Mousse (5.5 oz.)

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    4.0 Stars 1 Reviews
    $36.00
  • VIRTUE Refresh Dry Shampoo (1.8 oz.)

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    $17.00
  • VIRTUE The Perfect Ending Split End Serum (1.7 fl. oz.)

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    4.0 Stars 4 Reviews
    $42.00

VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.