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Virtue

VIRTUE®’s main ingredient, Alpha Keratin 60ku®, is a patented protein with one mission: to repair damaged hair by refilling lost keratin. This whole, unbroken protein is identical to that in our own hair & is clinically proven to repair & strengthen all hair types, holistically rebuilding strands from the inside out. Hair is healthier, shinier & more resilient with each use.

Bestsellers

VIRTUE Healing Oil 1.7 oz

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$45.00

VIRTUE Recovery Shampoo 240ml

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$42.00

VIRTUE 6-in-1 Styler (4 fl. oz.)

20% Off With Code SUN

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$36.00

VIRTUE Flourish Density Booster 120ml

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$50.00

VIRTUE Recovery Conditioner 200ml

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$44.00

VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

20% Off With Code SUN

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$44.00

VIRTUE Restorative Treatment Mask 50ml

20% Off With Code SUN

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$34.00

VIRTUE 6-in-1 Styler (2 fl. oz.)

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$20.00

VIRTUE Restorative Treatment Mask 50ml

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$34.00

VIRTUE Flourish Conditioner for Thinning Hair 200ml

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$46.00

VIRTUE Recovery Conditioner 60ml

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$18.00

VIRTUE Frizz Block Smoothing Spray 150ml

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$46.00

VIRTUE Smooth Bundle

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Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$82.00

VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

20% Off With Code SUN

Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$126.00

About Virtue

Discovered by bioscientists working in regenerative medicine, VIRTUE®’s Alpha Keratin 60ku® is the only 100% bioidentical keratin that’s clinically proven to repair hair. Upon each application, it seeks out degradation, replenishes lost keratin & makes damaged strands whole again. This is more than hair care, it’s biotech for hair health & it's revolutionizing the way people feel about their hair.

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VIRTUE

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Products

  • VIRTUE Damage Reverse Serum 1.7 oz

    20% Off With Code SUN

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    $60.00
  • VIRTUE Damage Reverse Trio (Worth $146)

    Save 15% + Extra 10% with code: EXTRA10

    Save 15% on select products + an extra 10% off with code: EXTRA10. Extra 10% off is valid until 5/31/2024 11:59pm PST. Discount automatically applied. Offer valid for a limited time only.
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    MSRP: $146.00
    $124.00
  • VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle

    20% Off With Code SUN

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    $90.00
  • VIRTUE Limited Edition Smooth Bundle with Towel (Worth $121)

    20% Off With Code SUN

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    $97.00
  • VIRTUE Limited Edition Recovery Bundle with Towel (Worth $121)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $97.00
  • VIRTUE Healing Oil 1.7 oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $45.00
  • VIRTUE Flourish Density Booster 120ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $50.00
  • VIRTUE Quick-Dry Healthy Hair Towel

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $35.00
  • VIRTUE Recovery Bundle

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $82.00
  • VIRTUE SMOOTH Un-Frizz Cream 2 fl. oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $22.00
  • VIRTUE Limited Edition Full Bundle with Towel (Worth $121)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $97.00
  • VIRTUE Flourish Brow Density Booster 0.14 fl. oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $80.00
  • VIRTUE ColorKick Illuminating Mask 150ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $70.00
  • VIRTUE Limited Edition Curl Bundle with Towel (Worth $121)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $97.00
  • VIRTUE Curl Discovery Kit (Worth $46.00)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $40.00
  • VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $44.00
  • VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $30.00
  • VIRTUE 6-in-1 Styler (4 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $36.00
  • VIRTUE 6-in-1 Styler (2 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $20.00
  • VIRTUE Flourish Conditioner for Thinning Hair 200ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $46.00
  • VIRTUE Frizz Block Smoothing Spray 150ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $46.00
  • VIRTUE Full Shampoo (8 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $42.00
  • VIRTUE Restorative Treatment Mask 5 oz

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $70.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $126.00
  • VIRTUE Smooth Conditioner (6.7 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $44.00
  • VIRTUE Full Conditioner (6.7 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $44.00
  • VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $32.00
  • VIRTUE Full Bundle

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $82.00
  • VIRTUE Exfoliating Scalp Treatment (5 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $50.00
  • VIRTUE Recovery Conditioner 200ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $44.00
  • VIRTUE Volumizing Mousse 156g

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $40.00
  • Virtue ColorKick De-Brassing Shampoo 240ml

    20% Off With Code SUN

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    $44.00
  • VIRTUE Recovery Conditioner Professional Size 500ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $90.00
  • VIRTUE Smooth Conditioner Travel Size 57ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $18.00
  • VIRTUE Recovery Shampoo 240ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $42.00
  • VIRTUE Smooth Shampoo (8 fl. oz.)

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $42.00
  • VIRTUE Full Shampoo Travel Size 60ml

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $17.00
  • VIRTUE Curl-Defining Whip 156g

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $40.00
  • VIRTUE Smooth Bundle

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $82.00
  • VIRTUE Dry Shampoo 128g

    20% Off With Code SUN

    Summer Sale: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $36.00