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VIRTUE

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VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.

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Products

  • VIRTUE Volumizing Mousse (5.5 oz.)

    20% off with code BLACK

    Black Friday Deals: Up to 30% off sale ends 11/29/21 at 11:59 pm PT. Cannot be combined with other discounts. Valid on participating products only. Select SHOP NOW to view participating products.
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    4.0 Stars 1 Reviews
    $36.00
  • VIRTUE Flourish Volumizing Styler 4 fl. oz.

    20% off with code BLACK

    Black Friday Deals: Up to 30% off sale ends 11/29/21 at 11:59 pm PT. Cannot be combined with other discounts. Valid on participating products only. Select SHOP NOW to view participating products.
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    $42.00
  • VIRTUE Repair Strengthen Discovery Kit (3 piece)

    20% off with code BLACK

    Black Friday Deals: Up to 30% off sale ends 11/29/21 at 11:59 pm PT. Cannot be combined with other discounts. Valid on participating products only. Select SHOP NOW to view participating products.
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    5.0 Stars 2 Reviews
    $36.00
  • VIRTUE Restorative Treatment Mask (5 fl. oz.)

    20% off with code BLACK

    Black Friday Deals: Up to 30% off sale ends 11/29/21 at 11:59 pm PT. Cannot be combined with other discounts. Valid on participating products only. Select SHOP NOW to view participating products.
    SHOP NOW
    4.81 Stars 21 Reviews
    $66.00

VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.