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About Virtue

Discovered by bioscientists working in regenerative medicine, VIRTUE®’s Alpha Keratin 60ku® is the only 100% bioidentical keratin that’s clinically proven to repair hair. Upon each application, it seeks out degradation, replenishes lost keratin & makes damaged strands whole again. This is more than hair care, it’s biotech for hair health & it's revolutionizing the way people feel about their hair.

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VIRTUE

Experience the science of healthy hair with Virtue hair care, a breakthrough in hair repair powered by bio‑identical keratin. This innovative line is designed to transform the look and feel of damaged, brittle, or overworked strands. Whether your goal is to restore strength, boost resilience, or enhance shine, you’ll find targeted solutions that work from the inside out, without harsh chemicals or heavy buildup.

Explore the full range of Virtue hair care designed to support every step of your routine. From scalp care and gentle cleansing to deep conditioning and frizz control, each Virtue treatment is carefully formulated to address common concerns such as thinning hair, color damage, dryness and heat-related stress. Committed to clean ingredients and professional-grade results, Virtue products offer effective care for all hair types and textures.

If you’re searching for solutions like best hair repair, frizz control treatment, or keratin-infused hair care, Dermstore’s Virtue collection delivers results you can see and feel. Every product in the lineup is thoughtfully formulated to restore vitality, protect against future damage, and support long-term hair health.

Whether you’re building a new daily ritual or upgrading your existing routine, shop Virtue hair care at Dermstore to achieve smoother, more resilient hair.

$46.00

RRP: $90.00Current price: $77.00

RRP: $86.00Current price: $73.00

RRP: $86.00Current price: $73.00

$38.00

RRP: $86.00Current price: $73.00

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Say goodbye to dry, damaged hair with VIRTUE. The brand formulates products to strengthen and thicken the look of fragile strands caused by heat and color treatments. VIRTUE formulas are powered by Alpha Keratin 60ku®, an exclusive protein designed to visibly fortify the strands and encourage a shiny appearance. The brand’s extensive collection covers all your hair care needs, offering everything from styling and protection to everyday maintenance. Shop bestsellers including the Healing Oil, Restorative Treatment Mask, Recovery Shampoo and Recovery Conditioner at Dermstore.

VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.