Dream Filter Pre-Shampoo Mineral Removerr by Color Wow collects and lifts off minerals from your strands to unveil and protect optimal color. Winner of Allure's Best of Beauty Breakthrough Award for the Most Innovative Beauty Product of 2019, this pre-shampoo spray filters out minerals typically found in city and well water that destroy the clarity, intensity and beauty of your hair color. Traces of copper, iron, magnesium, calcium, chlorine and other elements that can otherwise remain in your hair will warp your color over time, making it look yellow, brassy, ashy green, or dull, dark and dingy, depending on the mineral content.

This hair treatment is fragrance-free, gluten-free and phthalate-free and works well with all hair types.

Key Ingredients:

• Molecular Chelating Agents: bond with and remove divalent positively charged metals from hair
• Polymeric Chelating Agents: bond with and remove heavy metals from hair

Key Benefits:

• Keep your color looking fresh and bright
• Highlights are heightened, dimensions are deepened
• Gentle, non-stripping spray
• Especially effective on pale shades of blonde, grey, ash and white, which appear lighter and fresher

Awards:

• A 2019 Allure Best of Beauty Award winner

Tip: Suggested use is every 3-4 shampoos to keep your color looking fresh and bright. But in cases of frequent exposure to well water or chlorine, you can use it more often (even daily) because Dream Filter is extremely gentle.