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Color Wow Root Cover Up (0.07 oz.)

A mineral powder that conceals gray hair and visible roots.

Conceal unwanted gray hairs or visible roots with Root Cover Up from Color Wow. Crafted with mineral pigments that adhere to the hair, this award-winning solution fills in gaps to reveal thicker and fuller-looking locks.

Key Ingredients:

  • Mica: blends seamlessly, looks naturally dimensional
  • Titanium Dioxide: covers grays and adds glimmer to hair surface

Key Benefits:

  • Fast and easy, precise, no mess application
  • Water- and sweat-resistant, lasts until shampooed out
  • No stiff or sticky residues
  • No waxes or dyes, won't come off on clothes or pillows
  • Blends seamlessly, looks naturally dimensional

Awards:

  • A 2019 Allure Best of Beauty Award winner

Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

Application Area: Hair, Scalp
Ideal for these Concerns: Hair Loss and Thinning Hair
Hair Care: Hair Color
Ingredient: Dimethicone, Mica, Titanium Dioxide
Preferences: Clean, Paraben-Free

Mica, Synthetic Fluorphlogopite, Talc, Octyldodecyl Stearoyl Stearate, Ethylhexylpalmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 19140, CI 77891, CI 77491

Brand:
Color WOW
Volume:
1.9g

Frequently Bought Together

Color Wow Root Cover Up (0.07 oz.)
This item
Color Wow Root Cover Up (0.07 oz.)
from $34.50
Select shade
Recommended item
R+Co BRIGHT SHADOWS Root Touch-Up Spray (1.5 oz.)
from $26.00
Select shade
Color Wow Root Cover Up (0.07 oz.) + R+Co BRIGHT SHADOWS Root Touch-Up Spray (1.5 oz.)

from $60.50

Add both to cart
Color Wow Root Cover Up (0.07 oz.)
This item
Color Wow Root Cover Up (0.07 oz.)
from $34.50
Select shade
Recommended item
R+Co BRIGHT SHADOWS Root Touch-Up Spray (1.5 oz.)
from $26.00
Select shade
Add both to cart

Color Wow Root Cover Up (0.07 oz.)

A mineral powder that conceals gray hair and visible roots.

Earn 173 reward points when purchasing this product as a rewards member*

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USD 34.5

$34.50

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Usually dispatched within 24 hours

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Conceal unwanted gray hairs or visible roots with Root Cover Up from Color Wow. Crafted with mineral pigments that adhere to the hair, this award-winning solution fills in gaps to reveal thicker and fuller-looking locks.

Key Ingredients:

  • Mica: blends seamlessly, looks naturally dimensional
  • Titanium Dioxide: covers grays and adds glimmer to hair surface

Key Benefits:

  • Fast and easy, precise, no mess application
  • Water- and sweat-resistant, lasts until shampooed out
  • No stiff or sticky residues
  • No waxes or dyes, won't come off on clothes or pillows
  • Blends seamlessly, looks naturally dimensional

Awards:

  • A 2019 Allure Best of Beauty Award winner

Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

Application Area: Hair, Scalp
Ideal for these Concerns: Hair Loss and Thinning Hair
Hair Care: Hair Color
Ingredient: Dimethicone, Mica, Titanium Dioxide
Preferences: Clean, Paraben-Free

Mica, Synthetic Fluorphlogopite, Talc, Octyldodecyl Stearoyl Stearate, Ethylhexylpalmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 19140, CI 77891, CI 77491

Brand:
Color WOW
Volume:
1.9g

Frequently Bought Together

Color Wow Root Cover Up (0.07 oz.)
This item
Color Wow Root Cover Up (0.07 oz.)
from $34.50
Select shade
Recommended item
R+Co BRIGHT SHADOWS Root Touch-Up Spray (1.5 oz.)
from $26.00
Select shade
Color Wow Root Cover Up (0.07 oz.) + R+Co BRIGHT SHADOWS Root Touch-Up Spray (1.5 oz.)

from $60.50

Add both to cart
Color Wow Root Cover Up (0.07 oz.)
This item
Color Wow Root Cover Up (0.07 oz.)
from $34.50
Select shade
Recommended item
R+Co BRIGHT SHADOWS Root Touch-Up Spray (1.5 oz.)
from $26.00
Select shade
Add both to cart

Customer Reviews

Overall Rating : 4.49 / 5 (41 Reviews)
  • 29 5 star reviews
  • 7 4 star reviews
  • 3 3 star reviews
  • 0 2 star reviews
  • 2 1 star reviews
See all reviews
 

Top Customer Reviews

Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.

Reward members earn 50 points for every review written on verified purchases.

Good for filling in hairline

I don't use this for camouflaging roots, I use it to fill in patches when I put my hair up for a fuller hairline. Works great!

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Easy to use

Color Wow Root coverage is easy to use and does cover grey hair.

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Covers gray

I really like this product.  It’s easy to use and covers my gray hair.  The only negative is that if you run your hands through your hair after using this product, the powder will be on your hands.

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Best root cover up in the market!

This is the best root cover up I have tried. I have tried many and this one works best for me. I highly recommend giving it a try.

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Does what it should do

I deal with a weird cowlick that exposes my scalp and either I flat iron it to death, or just let it be and cover up the exposed scalp. This does just that. The applicator is okay, I do like that it’s double sided. I do wish the colors were a bit more cool-toned but it still blends in nicely. 

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Long Lasting

Takes more product than I hoped to cover the gray but it stays through workouts and even sleeping. It does come off in your hands if you run your hands through you hair often.

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Worth the price

This product is really great a blending in with my real hair. Use to fill any small bald spots when I wear my hair in a ponytail.

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This was so easy

I used this product when my hairdresser was unavailable last year. It's also great for in between colorings.

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effective root cover up

This powder works great, and color selection is good, I do think the price is somewhat on the high side though

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Little Disappointed

This product didn't live up to my expectations. It sounded like it would be the perfect product for covering pesky little gray hairs along my temples, but I was disappointed in the outcome. I can see the brush strokes along my hairline. If anyone looks closely, they can tell that I tried covering my grays which is not the result I wanted. I'll keep experimenting, but overall I am not happy.

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