Full disclaimer, I am not great with makeup and don't completely know how to do eyeshadow and make it look good. This product seems perfectly made for someone like me! It gives you this lovely wash of color that is easy to apply and pretty foolproof. Some people have noted that it sets too quickly. What I found worked for me was to dab a tiny bit on in the center of my eyelid and then use a brush to spread and blend it. I think it could be applied with fingers too but I found I could control it better with a brush. This color (hatch) is a really interesting iridescent green-grey. I really like it!

I really wanted to like this "chromatic eye tint" but it is not easy to apply. The wand carries way too much product and as others have noted you really need to use a separate brush (so much for "swiping on effortlessly"... ) The "Hatch" color is a lovely dark grey that, with care, can be either subtle or, if you build layers, give a nice dramatic look. The cream-like pigment does dry down to a powder-like finish but I found that it smudges and moves by day's end. All in all, a bit of a disappointment.

I love the lid tint from Ilia. You can use your fingers or a brush to spread this so it's very user friendly. The rusty red color is still very wearable for every day use!

I love this eye shadow product from Ilia! It's so easy to use and spread (with fingers or a brush) and is great for a subtle wash of color. This stays all day and is a great light purple option that is very wearable.

I thought I would like this product but the brush is a little hard to use on the eye lid. I need to use my finger and does not blend as well as I though

I had never used this brand until I received a lip balm in the 'best of dermstore' kit- it is amazing for the lips so I decided to try some more Ilia products. This is hands down the best liquid eye powder- I think its even better than the Laura Mercier sticks. Its a beautiful color that isn't too dramatic and goes on crazy quick. I feel like I can wear this to work and not look overdone but could also wear it out and look nicely put together. Will be buying more shades ASAP

I LOVE this eye tint. It can be applies with any amount of color you so chose. I love to apply it heavily and have it shine! Strangely enough, that does not call attention to the fact that I have aged somewhat in the past few years and have some lines now. In face, if anything, it draws attention AWAY from that, thank goodness! Love it!

Love this liquid eyeshadow with simmer. It is buildable In Color/shimmer and doesn’t come off as easy as powder eyeshadow. I want all the colors!

I like this matte eyeshadow that apply and blend easily as a liquid then stays put and becomes dry and matte.   I recommend using a brush after dabbing it on lid to blend and shape. This doesn’t crease either.

I have wanted to try "liquid" eye shadow for a while, but have been hesitant due to past experiences with creasing, poor color, and no staying power :( I saw so many positive reviews of this product and I had some Dermstore points to use, so I decided 2022 would be my year to try liquid shadow! I am SO glad I tried this product! It is absolutely wonderful--it is SO easy to apply and blend, the color is BOLD, not just a little swipe of dulled down sparkles and best of all, it STAYS ON!!! I have used it with and without eye shadow primer, and honestly, it works so well either way. After using this product, I am not sure I will ever go back to regular eye shadow :) I am hoping ILIA will come out with a few matte colors with a little less shimmer, but even if they don't, I will be a repeat customer because this product has become a staple in my makeup arsenal!