I switched to Ilia from 100% Pure after repeated issues with packaging and products breaking before I could fully use them. I have had ZERO of these issues with Ilia and still feel like I'm getting a clean foundation with great coverage. This is a more full coverage foundation but still feels light on my skin. I use the color Fomentera and it evens my skin tone but does not fully cover my freckles.

I've been using this foundation for the last two years and I love the light coverage it provides. When I have more breakouts, I pair this with a concealer to cover up my problem spots. I love how it makes my skin look; glowly and healthy. I also like how the ingredients are on the "cleaner" side compared to some other brands.

I want to love this product but I just can't get there. It's fine! It's good. It is a solid three stars.. My issue with it is for this kind of coverage, why am I not just using the skin tint? That has hyloronic acid and protects me from sun damage -- this light to medium coverage just don't cut it when they make another product that basically does the same thing but more. Nice and fine and if you don't need the sun protection, admittedly it does go on smoother than the skin tint so maybe it is a better choice for some. As for me, I'm returning mine.

I like this when I'm not using the Ilia Skintint/when I want a little more coverage for occasions. Love that it's clean

Super dewy, sheer and easy to use. Love this foundation for daily use, you can add more to get more coverage.

Have been looking for a good cruelty free healthier foundation for years...this is it! Love the way this foundation feels on my skin. So smooth, doesn't settle into lines and pores. Just enough moisture on my skin but not greasy or too shiny. I have sensitive skin and and sometimes break out, even though I'm in my 50's. Did not have an issue with this product. It is fairly sheer but is buildable for more coverage. Look forward to trying other products from this company. Will buy again!

I usually have no product loyalty and will try the latest and greatest makeup or skin care product on the market. I've been using and rebuying this foundation ever since I discovered it. I love how it makes my skin look and feel. It doesn't cake into your skin or make you look older like a lot of foundations do. It provides decent coverage for my melasma. Definitely recommend for women who prefer a natural glow.

This is the only foundation I use. The finish is skin-like and just dewy enough to not look greasy (and I have combo-oily skin). The coverage is medium, so it's probably not for anyone who likes a full beat. I have weird undertones and this is the only color I've ever found that perfectly matches my skin. The only thing I would want is for them to expand the shade range for darker skin tones.

Good foundation for dry aging skin, the oils help it glide on skin and not emphasize fine lines, my skin actually looks better for it after removing it, new favorite!

A lightweight liquid foundation that delivers light to medium coverage. Because this is a natural product containing only clean and safe ingredients, setting time is slightly increased compared to some other foundations. For an even softer finish, buff into skin with a kabuki-style buff brush after the product has set.