jane iredale PureLash Lengthening Mascara (0.25 oz.)
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$26.00
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It seems like the search for a truly magical mascara is a never-ending one. Sure, there are other lash-enhancing options out there—serums, extensions and false lashes—but those can be inconvenient and pretty pricey. jane iredale PureLash® Lengthening Mascara does the guess work for you by extending, conditioning and perfecting your natural lashes without clumping them or using questionable chemicals.
The true genius of this mascara is in its unique dual-edged brush. Each bristle gently coats individual lashes with a special formula of triple-length cellulose fibers, seaweed lipids and wheat protein to create a voluminous, feathery finish. Made to be hold onto both top and bottom lashes without smudging or flaking, it acts as multiple beauty tools in one simple stroke by curling, elongating and nourishing the strands while reducing splitting and breaking. Open your eyes to your new lash multi-tool.
Key Ingredients:
- Seaweed Lipids: helps to naturally thicken and curl lashes
- Wheat Protein: strengthens each lash
- Cellulose Fibers: enhances length and thickness
- Beeswax: assists in shaping lashes and prevents smudging
Wedge the wand at the base of lashes and pull out in a zigzag motion. Coat the lashes by starting at the root. Reapply to acquire desired results.
Once open, most effective when used within 12 months.
Application Area: Eyelashes
Color Family: Black, Brown
Ideal for these Concerns: Sparse Eyelashes
Eye Makeup: Eyelash and Eyebrow Enhancers, Eyelash Primer and Mascara
Ingredient: Algae Extract, Beeswax
Makeup: Eye Makeup
Preferences: Certified Cruelty-Free, Clean, Natural, Non-Comedogenic, Paraben-Free, Phthalate-Free, Vegan
Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Cellulose, Raphanus Sativus (Radish) Root, Extract, Oleic Acid. May Contain: Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- jane iredale
- 12g
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Top Customer Reviews
Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Lovely natural look
A natural look without the under eye smudge that usually occurs with other mascaras.
by Ilona Verified Purchase
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Not for me
This may be a great mascara for some but did not work for me.
by Danine Verified Purchase
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Great brand, but disappointing mascara
I have used various Jane Iredale products in the past, all of which have worked well. Unfortunately, I don't like this mascara very well. The applicator brush is difficult to use, and once the mascara is on, after several hours it seems to flake off, leaving smudges on the skin under my eyes. It doesn't irritate my eyes, though, which is great, and it does make my lashes look longer/fuller.
by Megster24 Verified Purchase
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Great Clean Mascara
I have been using this mascara for years & I really appreciate it for being a clean formula, especially bc it comes in close contact with the eyes. It’s more of a natural look, but I find it pretty buildable. It doesn’t flake off in the eye the way many natural mascaras do. I love it!
by Saritta
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Some problems
I like how the mascara goes on, but it seems to either run out or dry out too quickly. Also the wand bends when trying to replace it. Can’t recommend it wholeheartedly due to these issues.
by Monica Verified Purchase
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Definitely try it out.
This mascara feels nice on the lashes, not to heavy and never clumpy. The color is a beautiful rich brown. I have noticed a tiny bit of transfer but it wipes away easily. Also love how easy it is to wash off at the end of the day.
by Aubrey Verified Purchase
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Special Occasions Mascara
This mascara is great for those times when I want more lash emphasis because the fibers give greater thickness and length. The mascara is still gentle and non-irritating as a contact lens wearer. I also use Jane Iredale Pure Lash Mascara for everyday use. Great product!
by Jacquelyn Verified Purchase
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Good not great
I love applying this mascara after using Jane Iredale Lash Conditioner. It gives your lashes that full perfect look. However, I gave it 4 stars because it runs under my eyes after a few hours.
by Anna
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Wand bends
Hard to put on mascara when the wand itself bends and I could not hold it steady. Also, very little mascara in this product. So disappointed, as I spent more money than I typically would for a product like this.
by Joyce Verified Purchase
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Solid product
I prefer mascaras that are more thickening, but I am very happy with the length this mascara provides.
by Anonymous
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