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jane iredale PureLash Mascara (0.25 oz.)

A waterproof mascara, ideal for sensitive eyes.

jane iredale PureLash Mascara (0.25 oz.)

A waterproof mascara, ideal for sensitive eyes.

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USD 22.0

$22.00

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Customer Reviews

Overall Rating : 4.24 / 5 (45 Reviews)
  • 29 5 star reviews
  • 7 4 star reviews
  • 3 3 star reviews
  • 3 2 star reviews
  • 3 1 star reviews
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Top Customer Reviews

Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.

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Perfect Color

In terms of color - this is the best brown mascara I have come across. I have natural blonde lashes and brown mascaras always tend to be too dark. That said, it's a pretty simple wand and the consistency feels waxy - melts off during the day. Not the mascara for a night out - but instead for simple every day no-make up look. Wish I could found a mascara this color that really works!

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Excellent for a no makeup makeup look

First this is a lovey shade of brown that’s actually brown- not just off black like soo many others. Great for people like me with pale complexions. Second, the formula is lovely. No clumps or irritation- and I generally have very sensitive eyes. Only issue? It’s such a subtle product- sometimes it doesn’t look like it does anything lol! Would NOT recommend for a dramatic look- but if you want something that will fool everyone into thinking you woke up that way, this is your product ;)

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Great wand, gentle formula

Waterproof mascara often irritates my eyes. This one doesn't! And the simple wand deposits the mascara well, without clumping.

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Great Mascara

Love the feel of this mascara. Not too thick and clumpy. Looks very natural going on.

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Too light for blonde lashes

I read someone else's review about it being too light for blonde lashes, but decided to try it anyways. I hate to have to agree, because I love Jane iredale products so much. I usually use covergirl lash blast mascara in brown, and black-brown when using their waterproof formula, and both of those are the perfect shades for my lashes. I will say this mascara is very natural looking, but in my opinion it is not waterproof at all like it states.

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Terrible packaging

I can't work with this brush and tube. The mascara itself may be a good product, but I could never get any mascara on the brush. The top of the tube is so tight that it basically prevents any mascara from being deposited on the brush.

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The only mascara I use!

This is the only mascara that does not irritate my eyes and since I have a fair complexion the agate brown is perfect.

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So Disappointed

Let me start by saying I LOVE Jane Iredale products. Over half my daily face routine is Jane Iredale. For $22 I really expected more from this mascara. Not only is it not water-proof, it's not anything-proof - this lasts 2 hours MAX on my eyes before it flakes everywhere and I look like a teenager who slept in their makeup after an all-night rave. I can't even wear this for a short-term social event, let alone all day at work.

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Natural & good for sensitive eyes, but flakes

This mascara looks natural, which I like! I am not a fan of clumpy or spidery lashes, and these just darken and lengthen them. Slightly thicken/darken the lashes (plus I already have dark brown/black lashes), but not so obvious that it looks clumpy. My lashes also do not feel as crunchy as they did with No 7 mascaras. The No 7 mascaras also irritated my eyes while the PureLash mascara did not irritate. However, I do have oily lids, and this does flake or leave me with faint raccoon eyes. The application looks nice enough, so I will finish the bottle. However, I will not repurchase.

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Beautiful color

The Agate Brown shade is perfect for those who find black mascara too harsh looking. The packaging is lovely, the feel of the tube. The formula felt gentle to my eyes, although I would prefer an application with more of a curling effect.

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