I just started using this product. Great clean feeling , I'm already noticing that it's lightening up my hair a little. Definitely need to use conditioner as I noticed it creates a lot of tangles.

I'm seeing a little more blonde, but I just started using the shampoo. I like that it's gentle on your hair and smells great.

I've been using this for just over a week and I'm really impressed. It's nearly alleviated the need for conditioner most washes - does a great job of detangling and leaves my hair feeling smooth and clean. Haven't been using it long enough to see a clear impact of the lightening effect, but my hair does look less brassy since starting with it. Highly recommend!

Love this brand and product! Makes my blond hair shiny and feel super soft! A little goes a long way and it's a great price.

Softens my hair while keeping my blonde sun-kissed. It's so gentle and the ingredients keep my hair moisturized.

I like this shampoo a lot, but I do think it makes my scalp dry and gives me a lot of wispys. I seemed to get some flakes with this if I use it consistently. Price point is good. Not sure if I've noticed any lightening effect.

love this and the conditioner, it really does brighten a beautiful blonde color, diff then the purple shampoos

I can go longer between highlights with this shampoo. It has a nice, light scent, and it's affordable for the quality of product. I'll be sticking with this brand now for a lot of my haircare needs. So happy I found it!

A natural way to bring out the highlights in blonde,coloured hair without harshness ,giving a lovely shine,definetly recommend it.

You know what's the worst thing for color or hair health in general? Sulfates. Ask any colorist. This shampoo is full of them! I thought this was a decent brand (they claim to be natural, botanical, and gentle) after receiving a few samples in some subscription boxes, but I did not look closely at the ingredients list until I had used it a few times. I had my hair highlighted and toned and my stylist talked about taking really good care of it in order to keep the color looking good for as long as possible between appts, this includes washing hair only a few times a week. I followed all the instructions but after my first wash with this shampoo days after my appt, my toner/color (which I know will fade out) was completely gone! My hair felt dry, not silky, shiny, or healthy as the brand claimed it would do. I stupidly trusted the brand would not have harsh chemicals like they claim, but it is FULL of harsh chemicals. There actually is a chamomile extract in it, but it is the only one natural thing in here. These ingredients can be found in bottom shelf grocery store shampoo, but it is a lot more pricey. Save your money, hair, and color. Look up the ingredients, sulfates aren't the only thing you should stay away from that you will find in here.