Anastasia Beverly Hills Kiss Theory Lip Balm (Various Shades)

Twist up only a small amount of product—do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color. 

PRO TIP

Wear alone or pair with Lip Liner for a sculpted, defined look.

Remove cap and twist out a small amount of product.

Swipe directly onto lips, starting at the center and gliding outward for instant hydration and shine.  

PRO TIP

Wear alone or pair with Lip Liner for a sculpted, defined look.

WHY YOU’LL LOVE IT 

• Plush gel-balm texture delivers cushioned comfort with zero stickiness
• Hybrid formula combines balm-like comfort with high-impact color and glossy shine
• Lightweight, flexible wear that never feels heavy, tacky, or slippery
• Glossed lipstick effect delivers rich payoff with glass-like shine
• Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
• Smooths the look of lips while delivering immediate moisture and lasting comfort
• Melts seamlessly onto lips, enhancing the look of fullness and volume
• The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
• Designed for effortless everyday wear, from minimal makeup to full glam
• Easy swipe-and-go application for quick touch-ups—no mirror needed
• Sleek, pocket-sized packaging made for on-the-go
• Available in 23 shades, from soft neutrals to bold statement tones
• Vanilla-scented
• Vegan and cruelty-free
• Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens  

 KEY INGREDIENTS

• HYALURONIC ACID Helps hydrate and visibly plump for fuller-looking lips.
• VITAMIN E Helps nourish and soften for smooth comfort with antioxidant benefits.
• CANDELILLA WAX Helps enhance payoff, shine, and smooth glide.