Bought this to tone down the brassiness in my bleached hair, and it works! My hairstylist was so pleased to see my hair stayed much more ashy between visits. It smells nice, too. Just be careful if your hands are dry; it can stain dry skin, cuticles, and nails when applying. 

Only purple shampoo that made a noticeable difference - worth trying.

Love this product! I am transitioning to natural gray, and my hair was looking a bit brass as I grow out my colored ends. Now, even though I am in that awkward stage of growth, I still get compliments! And it leaves hair super soft.

I invested in this shampoo after seeing it on a list of "Top 10 shampoos for blond hair". I had not ever spent so much on a shampoo before, but seeing as I already put in the time and money into golden locks, I may as well do my best to maintain them this way with a shampoo specific for blond hair. It is great at eliminating any orangey and brassy tones, especially in my rather dark natural hair. It's very easy to go brassy, and this shampoo is a life saver. I really only need to use it once a week for the blond upkeep. Even months after my balayage, the color still looks like I've come fresh out of the salon.

The grape seed oil in this is actually super efficient. It hydrated well and made my silver hair pop!

This left my hair very soft and smooth and definitely neutralized the brassiness in my hair. However, I won't be repurchasing due to the high price.