Not sure if it has much hold at all. I have used it numerous times to smooth my flyaways and after a hour or so I end up having to reapply or use hair spray. Maybe I'm not using it properly but it doesn't seem to do much. I probably won't repurchase again. Expensive product for mediocre results.

I read that this was great for adding texture and eliminating frizz from your ends... I have curly, shoulder-length hair, so this probably wasn't the right kind of product for me, but I found that it had the opposite effect and made my ends poof and feel crunchy. It was also hard to run my fingers through my hair after using. I may try using this on the middle pieces, as it does seem to add texture. Just don't expect any moisturizing or smoothing.

i'm on the fence about this product. on one hand i love the ingredients, love the fragrance, and am okay with the price. sometimes when i use it it's my favorite product ever. other times i can't seem to get it to work right. for me, a little goes a long way. it might be because one of the main ingredients that adds to the hold is starch. if i use to much i hate the texture of my hair. it's gross and dry and doesn't show off any of the texture of my haircut. if i use just a little and really work it in while it's damp then i'm happy and it's my favorite product again. i don't use any heat styling elements in my routine so i have no clue how that affects how the product works. i'm not sure if i will rebuy this product. I really want to like these products but I just am not good at using them. i don't like the way they make my hair feel.