Obsessed with everything about this shampoo and have been using it for the past several months. It will not foam or lather due to the formulation, but it smells incredible and it cleanses very well. My roots get oily after 1-2 days even without exercising, and this shampoo is gentle and cleansing. I have keratin treated colored hair and it's sulfate free. If you want that soapy lather shampoo feeling, this is probably not the shampoo for you.

Very nice shampoo, smells divine and does a great job

I love this shampoo! I've been using the sample size for a week now and my hair is so soft and silky smooth. Highly recommend this shampoo and the matching conditioner. Now I will be buying the full size of both!

My hair feels "squeaky" after rinsing it off, like over-cleansed and dry. Disappointing because it has a good lather but I have to use a very moisturizing conditioner afterwards to hydrate my hair. Also don't see any improvements reducing frizz.

Has been really good so far, no complains. I hope to see more results in the coming days.

I decided to buy this product because an Instagram influencer, Bondenvant, was raving so much about it. Her hair is just amazing and she swears by this product. Unfortunately, it did not do the same with me... I couldn't do it anymore after 3 washes. After the first wash, my hair was immediately dryer than it was before. But I thought maybe because I was just changing shampoo so that happened. However, after the second wash, the dryness was very clear. My hair was so oily by the end of day 1 that I have to wash it again right the next day. Having paid $30 for a bottle a shampoo, I decided to give it one last try and I'm pretty sure it sucked out the last moisture there was. I used it together with the conditioner, that I'm pretty sure is just intensifying the dryness. I also bought the MILK serum but I can't tell if it works or not. Very disappointing purchase!

had major postpartum hair thinning, so was desperate enough to buy this ridiculously overpriced shampoo. kudos on the package design and smell. otherwise, maybe works for those with super-fine hair but really did nothing for my thick/coarse locks. am using it up but will not repurchase.

Like that this shampoo is all natural and really enjoy the herbal scent. I wish it left my hair a little softer. I add their Milk product and that makes a difference.

I've been trying to transition to more all-natural products and this shampoo is a great addition to my routine! It has an amazing smell reminiscent of essential oils rather than artificial scents. Although it is all-natural, it lathers very well into a lovely foam and leaves the hair feeling very clean. My hair is thick-ish but fine and blonde and tends to get greasy and this shampoo is gentle for my fine blonde hair but tough on the excess oils. Great in combination with the Reverie sea salt spray!

I love this shampoo! It lathers so well and smells great. I highly recommend!!! I've tried many different types and finally think I've found a keeper.