I’ve been using this for a couple months now and really see the benefits! I can go longer between salon visits to tone my hair. I have Asian black hair that’s been dyed to ash brown. This shampoo does a great job at keeping the warm/red tones out of my hair. I use this once a week and use a normal shampoo during other washes. 

No different than any other purple shampoo I've used. Smells wayyyy too much like perfume and dries my hair out. I have natural blonde hair and like to use purple shampoo a couple times a month to keep it from getting too yellow. The search for a good one continues....

This shampoo works great to get rid of brassy blonde. My hair used to always have some red come through when I got highlights but using this shampoo consistently reduced the red pretty much completely. Highly recommend!

A great quality purple shampoo for a very reasonable price. Effective at eliminating yellow/orange hues and smells great too! I will definitely repurchase.

This is my new go-to purple shampoo. It is deeply pigmented, so it seems to be effective at toning both yellow and orange hues while maintaining overall brightness (no dull grey/purple!). For such a quality shampoo, it is more than reasonably priced. I love it and will continue to repurchase.

I've been using this shampoo for a while and it's amazing. Keeps my color bright longer, plus it smells amazing. Just ordered the conditioner to try with it. Definitely one of the best purple shampoos around

I've tried a few other purple products before this one (Joico, Davines) but this is by far my favorite. I dispense a small amount (product foams up a lot), work it through my hair and leave it in for a few minutes while I soap up. It's been about 6 months since I last had highlights and while my color is definitely not as bright (purple shampoos do tend to result in a slightly duller color) there are no signs of yellow/orange coming through. It smells fantastic and doesn't seem to be overly drying. Packaging does tend to leak around the opening which makes it a bit messy looking

I love this shampoo for keeping my hair bright blonde without drying it out like other brightening shampoos can.

This is by far the best purple shampoo I have ever tried, and I've tried a few. Cleans nicely, doesn't leave you feeling as though your hair is coated, and it makes the light blonde highlights look amazing! Highly recommend,

This is a great purple shampoo!! I definitely notice a difference-my blonde tends to get very warm/brassy as time passes, and this keeps it nice and cool! Even my stylist noticed I was less warm the next time I came in. The only reason I gave it 4 stars is it feels as though it can be a bit drying-but I combat that with Sachajuan hair repair which I'm OBSESSED with.