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Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo (10 fl. oz.)

A creamy-lather, sulfate-free shampoo that repairs and smooths.

Brazilian Joia Strengthening + Smoothing Shampoo from Sol de Janeiro helps mend and prevent breakage for strong, damage-free hair. Formulated with encapsulated plant-based keratin beads, their SOL Seal Technology™ instantly smooths and helps repair split ends. The creamy-lather, sulfate-free shampoo repairs and smooths for healthy hair that’s twice as strong and is scented with the cult favorite Brazilian Bum Bum Cream scent.

Key Ingredients:

  • SOL Seal Technology™: formulated with plant-based keratin beads that target hair damage and integrate into hair’s natural structure to restore, repair and fuse together split ends
  • Brazil Nut Selenium: rich in omega-3 fatty acids and vitamin E to nourish, strengthen and provide superior moisture benefits, while protecting against frizz
  • Buriti Fruit Oil: rich in healthy fats to deeply condition and smooth dry, damaged hair while bringing vital shine to dull faded hair

Key Benefits:

  • Strengthens strands to repair and prevent damage, breakage and frizz
  • Deeply conditions and smooths damaged hair
  • Provides weightless moisture and vital shine
  • Scented with Cheirosa '62 (Bum Bum Cream) fragrance with notes of pistachio and salted caramel
  • Color-safe

Clinical Studies*:

  • 54% reduction in breakage
  • 74% of split ends mended

*Compared to control and when shampoo and conditioner are used together; testing was conducted by an independent, 3rd party lab.

Apply a generous amount to wet hair and massage as lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum SOL Seal Technology™ benefits.

Application Area: Hair
Ideal for these Concerns: Damaged Hair, Frizzy Hair
Hair Care: Shampoo
Ingredient: Antioxidants, Coconut Oil, Keratin
Men's Essentials: Men's Hair Products
Preferences: Paraben-Free, Sulfate-Free
Shampoo: Smoothing Shampoo

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5).

Brand:
Sol de Janeiro
Volume:
295ml

Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo (10 fl. oz.)

A creamy-lather, sulfate-free shampoo that repairs and smooths.

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Brazilian Joia Strengthening + Smoothing Shampoo from Sol de Janeiro helps mend and prevent breakage for strong, damage-free hair. Formulated with encapsulated plant-based keratin beads, their SOL Seal Technology™ instantly smooths and helps repair split ends. The creamy-lather, sulfate-free shampoo repairs and smooths for healthy hair that’s twice as strong and is scented with the cult favorite Brazilian Bum Bum Cream scent.

Key Ingredients:

  • SOL Seal Technology™: formulated with plant-based keratin beads that target hair damage and integrate into hair’s natural structure to restore, repair and fuse together split ends
  • Brazil Nut Selenium: rich in omega-3 fatty acids and vitamin E to nourish, strengthen and provide superior moisture benefits, while protecting against frizz
  • Buriti Fruit Oil: rich in healthy fats to deeply condition and smooth dry, damaged hair while bringing vital shine to dull faded hair

Key Benefits:

  • Strengthens strands to repair and prevent damage, breakage and frizz
  • Deeply conditions and smooths damaged hair
  • Provides weightless moisture and vital shine
  • Scented with Cheirosa '62 (Bum Bum Cream) fragrance with notes of pistachio and salted caramel
  • Color-safe

Clinical Studies*:

  • 54% reduction in breakage
  • 74% of split ends mended

*Compared to control and when shampoo and conditioner are used together; testing was conducted by an independent, 3rd party lab.

Apply a generous amount to wet hair and massage as lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum SOL Seal Technology™ benefits.

Application Area: Hair
Ideal for these Concerns: Damaged Hair, Frizzy Hair
Hair Care: Shampoo
Ingredient: Antioxidants, Coconut Oil, Keratin
Men's Essentials: Men's Hair Products
Preferences: Paraben-Free, Sulfate-Free
Shampoo: Smoothing Shampoo

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5).

Brand:
Sol de Janeiro
Volume:
295ml

Customer Reviews

Overall Rating : 3.73 / 5 (11 Reviews)
  • 3 5 star reviews
  • 3 4 star reviews
  • 4 3 star reviews
  • 1 2 star reviews
  • 0 1 star reviews
See all reviews
 

Top Customer Reviews

Where reviews refer to beauty products or supplements, results may vary from person to person. Customer reviews are independent and do not represent the views of Dermstore.

Reward members earn 50 points for every review written on verified purchases.

Smells great

Love how this smells and that the scent lingers softly in my hair for a long time, but the shampoo otherwise is a bit drying so I dont think I could use this every day.

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Amazing smell

This shampoo smells like the bum bum cream, which I love. It is moisturizing and works well as a shampoo. It does seem a little expensive for a fairly basic shampoo but the smell is unlike any other shampoo I've tried.

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smells great

But sadly kind of drying, not really good for dry hair. If you have oily hair might be better.

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Smells great!

This shampoo smells exactly like the cream and body spray! I love it! Great if you want that scent from head to toe

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Too Fragranced

What is with this brand and wanting to drown it's customers in fragrance? It is a pretty scent, but it is way too strong. I don't wash my hair everyday and had to wash my hair the day after using it because I couldn't stand how strong the smell was.

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My daily shampoo

I have fine/thin hair. I usually have to be very wary of the products I use so that I don't weigh my hair down. Not only is this product hydrating but I actually gives volume to my hair! It smells AMAZING too!

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Smells amazing

This shampoo smells so good! It does a decent job of cleansing without weighing hair down. Make sure to use a good conditioner afterwards though.

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Brazilian Joia Strengthening + Smoothing Shampoo

The scent is delicious and it lasts for days but it made my hair really dry. Glad I bought the travel size on Sephora and not the full size. I hope they improve the formula of this shampoo or I won't be purchasing again. PS: the conditioner is great.

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Not bad; Smells amazing

First, this shampoo smells SO GOOD. My hair is a tight wave/soft curl pattern that is damaged from highlighting with a medium-course texture and very prone to frizz. That said, it isn't as loving to my hair as I would hope, but it works best with the conditioner and if I plan on blowing my hair out. Not the best for my texture when I let it air dry. It's a bit small for the price, too.

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not the greatest

dont get me wrong the smell is to die for but i would expect a hair line from this brand to be out of this world but the shampoo wasnt the best

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